Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behavioral analysis.

om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.

Build your next marketing database online with DataTree. Avoid costly hardware purchases, hiring of programmers, or lengthy delays. Most DataTree databases can be loaded and ready to use in just one day.

Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.

Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.

Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.

Read this paper from Acquia and learn about the underlying drivers for enterprise social software; key requirements and how Drupal meets those; how open source development outpaces proprietary alternatives; examples of communities built with Drupal and Acquia.

Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.

Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.

Download this guide for videos and demonstrations to help grow your business. Get tips for adding value for customers with easy-to-install applications that provide the functionality they are looking for, without the headaches of setup or investment on your end.

WordPress provides a versatile platform for everything your customers demand and is quickly becoming the industry standard for creating easy-to-manage websites that perform a variety of tasks to support online business.

If you think WordPress is just for blogging, think again. Download this guide for videos and demonstrations that show you how to implement custom layouts and templates, use plugins to offer added functionality and make advanced customizations to save time and development costs. Discover how to use WordPress as a CMS and quick tricks to use for putting a WordPress solution powered by a cPanel VPS hosting to work for your clients.

Are you getting the most from your online business? Download this guide for videos and demonstrations that show how turn your informational, online brochure into an interactive tool, with a Verio cPanel VPS Hosting solution.

Download this guide for videos and demonstrations that show how to integrate social media into your business strategy for transforming prospects into customers.

UCVHost has been providing web hosting services to their customers for more than 10 years. Treating their customers well and providing top-notch, reliable services is of utmost importance to UCVHost, so they needed to partner with an e-business and domain registration company that they could trust and that could provide the stable technology they demanded.

Because of the critical nature of E-commerce, a web hosting solution that provides constant and reliable internet connectivity is often required in order to accommodate transactional requests from the organizations' consumers.

This article serves to identify various areas of risk that are commonly associated with an Ecommerce environment.

The business demands a solution which maximizes return while investing enough to mitigate perceived business risks, which requires technologies that align with the business's goals and objectives.

Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!

This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.

This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.

This guide is a must-read for organizations considering a website revamp.