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By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
By: Social Bridge     Published Date: Aug 09, 2011
Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...
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social bridge, central desktop, collaboration software, collaborative software, online collaboration
    
Social Bridge
By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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co-op marketing, co-op advertising, reseller marketing, other
    
Balihoo
By: Guidant Financial     Published Date: Mar 04, 2010
Guidant Financial Group's 401(k) Small Business Financing plan allows you to invest IRA and 401k funds into a business or franchise. No early distribution taxes or fees.
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guidant financial, small business finance, tax, retirement, ira
    
Guidant Financial
By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download the whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants
    
Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
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digital marketing, digital, marketing, google analytics, metrics
    
Google
By: Custvox     Published Date: Sep 22, 2011
This free white paper will teach you how to build a modern Customer Feedback Management practice.
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customer experience management, customer feedback management, social media, crm & customer care, marketing research
    
Custvox
By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
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ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
By: Trillium Software     Published Date: Aug 10, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
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trillium software, operational data quality, ed wrazen, operational system, business solutions
    
Trillium Software
By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
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content., email campaigns, marketing automation, pardot, tailoring
    
Pardot LLC
By: Trillium Software     Published Date: Jun 06, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
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trillium software, operational data quality, ed wrazen, operational system, business solutions
    
Trillium Software
By: Trillium Software     Published Date: Jun 06, 2011
Hear Andy Hayler from the Information Difference discuss these challenges as he presents the findings of his research report, "Building a Robust Business Case for High Quality Master Data".
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trillium software, operational data quality, mdm solution, business case, andy hayler
    
Trillium Software
By: Trillium Software     Published Date: May 25, 2011
To achieve business goals and objectives, you must first optimize the information supporting all of your business processes. Implementing an Information Quality Management practice and applying best practices will help maximize the value of your information.
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trillium software, information quality management, iqm, business process silos, tactical data
    
Trillium Software
By: Arkadin     Published Date: May 24, 2011
Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.
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arkadin, corporate communications strategy, online events platforms, virgin america case study, q&a session
    
Arkadin
By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
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trillium software, single customer view, data quality, crm, customer relationship management
    
Trillium Software
By: G+     Published Date: May 17, 2011
Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.
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g+, gerson lehrman group, orphan drug, regulatory challenges, drug development
    
G+
By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
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g+, gerson lehrman group, online focus group, oncologist, e-detailing
    
G+
By: G+     Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
Tags : 
g+, gerson lehrman group, best practices, emerging markets, business
    
G+
By: EchoSign     Published Date: Apr 19, 2011
This Buyer's Guide covers the basics and benefits of eSignatures as well as what to look for in an eSignature solutions vendor.
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echosign, esignature solutions, sales buyer's guide, smart selling tools, web-based scheduling
    
EchoSign
By: Jonckers     Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
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jonckers, multilingual product content, value chain, machine translation, localization
    
Jonckers
By: Parago     Published Date: Feb 17, 2011
Cash Back is Back: Why rebates are a top promotional strategy for leading retailers and manufacturers - and why consumers love them, and seek them out.
Tags : 
roi, cash-back offers, discounts, rebates, traditional agencies
    
Parago
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