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Traditional Marketing

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By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketos customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate
    
Marketo
By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailersnamely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, If I go into a restoration hardware store, for instance, I understand theyre selling that product, but Im not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. Thats what Im craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior. Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing
    
Acquia
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation
    
Oracle
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprinta roadmap evenfor CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum and to find out how to create more compelling customer interactions download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data
    
Teradata
By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, theyre also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern
    
Oracle
By: Harvard Business School Executive Education     Published Date: Mar 09, 2015
Capital abundance, low interest rates, and high volatility are creating new challenges and opportunities in equity markets. To succeed in this crowded and complex global landscape, you must take your investment expertise to a new level. The Private Equity and Venture Capital program at Harvard Business School explores cutting-edge industry models and related issuesfrom venture capital, growth equity, and buyouts to industry infrastructure, portfolio strategies, and decision-making processes.
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private equity, venture capital, investment expertise, growth equity, buyouts
    
Harvard Business School Executive Education
By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
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data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
By: Qvidian     Published Date: Mar 04, 2015
This Sales Execution Trends Report investigates new obstacles sales organizations face to meet these objectives, as well as explores current conditions and investment areas needed to improve sales execution; providing further market insight into the state of sales today.
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sales execution, sales trends, marketing insight, quota attainment, marketing research
    
Qvidian
By: Quantcast     Published Date: Feb 27, 2015
Did you know that Programmatic was voted the Association of National Advertisers marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing
    
Quantcast
By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: How to distinguish between measurement types An in-depth view on campaign measurement frameworks and dashboards Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
By: Quantcast     Published Date: Feb 13, 2015
Jeder Kontaktpunkt auf dem Weg eines Kunden ist messbar, sodass Werbetreibende die wirkungsvollsten Strategien identifizieren und ihre erfolgreichsten Kampagnen skalieren knnen. Doch nicht alle Attributionsmodelle liefern die richtigen Impulse oder messen die wirklich relevanten Werte.
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emerging marketing, business intelligence, market research, traditional marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern knnen.
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display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
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marketing attribution, display advertising, digital advertising, marketing models, emerging marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing
    
Quantcast
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : 
google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
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