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Traditional Marketing

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By: Quantcast     Published Date: Feb 27, 2015
Did you know that Programmatic was voted the Association of National Advertisers marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing
    
Quantcast
By: Tealium     Published Date: Feb 20, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrixs Saas Division used tag management to gain control and boost productivity.
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it reliance, marketing productivity, tag management, citrix, tealium
    
Tealium
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
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quantcast, viewability, advertising, display advertising, advertising solutions
    
Quantcast
By: Verint     Published Date: Oct 08, 2013
Capture, Analyze and Act on Customer Intelligence: Building a Voice of the Customer Program
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verint, customer intelligence, voc, voice of the customer, customer experience
    
Verint
By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, its important for advertisers to know which metrics will help them determine ad effectiveness. Were asking clients the tough questions about their customers path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailersnamely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, If I go into a restoration hardware store, for instance, I understand theyre selling that product, but Im not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. Thats what Im craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior. Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing
    
Acquia
By: Brandwatch     Published Date: Feb 25, 2015
Divided into two sections, this guide is written to overcome the potential Option Paralysis* when it comes to measurement, to show how it is possible to separate the signal from the noise and to provide a number of potential templates for effective evaluation of campaign activity.
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social listening, campaign measurement, option paralysis, campaign activity, emerging marketing
    
Brandwatch
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation
    
Oracle
By: Quantcast     Published Date: Feb 13, 2015
Jeder Kontaktpunkt auf dem Weg eines Kunden ist messbar, sodass Werbetreibende die wirkungsvollsten Strategien identifizieren und ihre erfolgreichsten Kampagnen skalieren knnen. Doch nicht alle Attributionsmodelle liefern die richtigen Impulse oder messen die wirklich relevanten Werte.
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emerging marketing, business intelligence, market research, traditional marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern knnen.
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display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : 
marketing attribution, display advertising, digital advertising, marketing models, emerging marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing
    
Quantcast
By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, youre bringing brand partners all-new ways to engage with audiences and gain valuable exposure. Youre also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Tags : 
spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
By: IBM     Published Date: Feb 05, 2015
The Hurwitz Victory Index scores vendor performance across four dimensions -- Vision, Viability, Validity, and Value. IBM excelled in all four categories.
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advanced analytics, vendor performance, market trends, analytics platforms, customer experience/engagement
    
IBM
By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
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agency performance, claims processing, customer probability, advanced analytics, business intelligence
    
IBM
By: IBM     Published Date: Feb 05, 2015
This new research based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
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advanced analytics, visual data discovery, managed reporting, data discovery tools, business intelligence
    
IBM
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : 
teradata, marketing, strategic direction, attribution, cloud
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Tags : 
teradata, digital, marketing, brand, engagement
    
Teradata
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