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Traditional Marketing

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By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing
    
Adobe
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
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reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brands best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brands own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy
    
SocialChorus
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
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turn, forrester, economic impact, roi, turn audience suite
    
Turn
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data
    
SAS
By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible and adopt marketing management technologies at the core of their survival guide.
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sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
By: Oracle Corporation     Published Date: Mar 13, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
By: Tealium     Published Date: Mar 12, 2014
This report shows how marketers can take their testing to the next level with important new capabilities, while reducing their reliance on IT.
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tealium, testing, optimization, tag management, tag management solution
    
Tealium
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems
    
Teradata
By: Oracle Corporation     Published Date: Feb 28, 2014
This year the Super Bowl and all the surrounding activity just didnt live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didnt drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
By: Urban Airship     Published Date: Feb 28, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users behavior, measuring both engagement and retention over a six-month period.
Tags : 
email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
What what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, weve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Urban Airship
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