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By: PGi     Published Date: Oct 24, 2014
One of the most profound shifts in the current sales experience has nothing to do with the modern-day sales executive; the change lies wholly within the mind of the prospect. Contemporary sales teams are challenged most by a single factor: the educated consumer. This data-driven, all-access world we live in accelerates communication, information sharing and transparency all with the click of a button.
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pgi, educated consumers, contemporary sales team, decision making process, cold calling
    
PGi
By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
By: Box     Published Date: Oct 22, 2014
Box helps Marketing teams save time, keep branding consistent and increase efficiency. Learn how Box helps Marketers send large files, work with agencies and create campaigns quickly and productively.
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box, marketing, large files, file transfer, marketing campaigns
    
Box
By: SocialChorus     Published Date: Oct 15, 2014
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness
    
SocialChorus
By: bigtincan     Published Date: Oct 10, 2014
Understanding content value and unlocking the tribal knowledge that exists among mobile workforces is one of the key drivers that can improve how an organization operates in the age of mobile computing. By implementing Content Intelligence, mobile users can easily learn from their colleagues and leverage the domain expertise and the content that works best. Its the ultimate way to get people working together to improve the productivity of every user within the organization.
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mobile content, b2b, content intelligence, content value, emerging marketing
    
bigtincan
By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content
    
SocialChorus
By: SocialChorus     Published Date: Oct 06, 2014
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing
    
SocialChorus
By: Dun and Bradstreet     Published Date: Sep 23, 2014
We are currently living in the era of big data and in just a few short years, big data has gone from an industry buzzword to a strategic business tool thats altering corporate ecosystems, facilitating innovation, and driving decision-making. However, big data is just the tip of the iceberg. Unstructured data or information that doesnt fit into a pre-defined data model remains the largest source of untapped, potential insight. Yet, many organizations have trouble putting it into action due to its sheer magnitude and complexity.
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power, big data, revenue, insight, action
    
Dun and Bradstreet
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that theyll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers then get ready to put what youve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Its a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 report. And, were continuing to innovate. Since the evaluation, weve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how theyre addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile. Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software
    
Adobe
By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Acts new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, well examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
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phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Todays mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
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phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
By: Box     Published Date: Jul 02, 2014
Today, marketers face many challenges, and often have to do more with less. Here are some of the top challenges marketers face today and how they solve these problems within their organization.
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box, zip files, collaboration, marketing roi, collaboration
    
Box
By: Box     Published Date: Jul 02, 2014
Today, marketers face many challenges, and often have to do more with less. These are important challenges for marketers and with less visibility but increased need to produce more, marketing teams are facing larger hurdles than ever before. Theres a better, more productive way to work as a marketer: Download this white paper to discover how.
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box, marketing tools, files, ftp, video files
    
Box
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesand each one is very different. Thats why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Lets start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
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