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Traditional Marketing

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By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
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exsquared, content hub, marketing, communication, tailored messaging
    
EX Squared Solutions
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to select the right Web Content Management System and see how it can help streamline your enterprises content publishing.
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exsquared, web content marketing, management system, marketing, online purchasing
    
EX Squared Solutions
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy
    
IHS GlobalSpec
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation
    
Gleanster Research
By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue
    
Gleanster Research
By: Box     Published Date: Jul 02, 2014
Today, marketers face many challenges, and often have to do more with less. Here are some of the top challenges marketers face today and how they solve these problems within their organization.
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box, zip files, collaboration, marketing roi, collaboration
    
Box
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesand each one is very different. Thats why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Lets start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engines latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring
    
Lattice Engines
By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software
    
Vindicia
By: Vindicia     Published Date: Jun 17, 2014
The eBook Digital Age / Digital Goods provides information on the various components youll want to address while you test an acquisition mix best suited for your organization, and your target audience.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software
    
Vindicia
By: DNN Corp.     Published Date: Jun 11, 2014
[PLAYBOOK] Build the Ultimate Online Community in 10 Steps Branded communities are powerful tools to attract, engage, and retain customers. But how do you start? The Online Community Playbook provides a step-by-step launch plan - select a platform, recruit members, seed activity, and more. Get these essential tips to create a thriving customer community!
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[GUIDE] Gamification Boosts Customer Community Engagement Gamification is a proven way to engage communities, generating real ROI for your brand. Download this guide on how to: improve crowdsourcing to generate more and better ideas reward members for answering questions and reduce support costs motivate members to recommend your products and services
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[RESEARCH] State of Online Community Management 2014 What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key. Download now for essential statistics and best practices for building a top-performing community that delivers business results.
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: Scripted     Published Date: Jun 03, 2014
Weve put together a round-up of inspirational quotes from experts weve interviewed across multiple industries about how theyve used quality content to better their business. Enjoy!
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scripted, marketing, content marketing, content syndication, lead generation
    
Scripted
By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because theyre stretched for time. In fact, according to the Content Marketing Institutes 2014 benchmark report, 69 percent of B2B marketers said a lack of time was the biggest challenge they face to date. But time isnt the only reason why nearly 47 percent of marketers have turned to outsourcing. Heres why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
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scripted, content marketing, content creation, lead generation, content strategy
    
Scripted
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
By: Sitecore     Published Date: May 28, 2014
Be an IT hero. Save the day with connected customer data. Get your Data Apocalypse White Paper here.
Tags : 
sitecore, marketers, customer data, marketing data hyper growth, databases
    
Sitecore
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