Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Traditional Marketing
 

Traditional Marketing

Results 1 - 25 of 622Sort Results By: Published Date | Title | Company Name
By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Tags : 
b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience
    
CEB
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : 
brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
By: Chango     Published Date: Nov 10, 2014
See why everyones raving about programmatic in our rad report. Get your FREE copy today!
Tags : 
programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: Increase brand awareness Raise your return on marketing investments Boost average order value Improve time-to-market of products and services
Tags : 
mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing
    
Adobe
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
Tags : 
mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
Tags : 
retail strategies, consumer shift, customer experience, retail industry, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
IBM Global Financing can help firms in the retail industry adopt the solutions, technology and consulting to deliver a smarter shopping experience, build smarter merchandising and supply networks solutions, and drive smarter operations solutions.
Tags : 
financial solutions, retail, retail consulting, merchandising, operations solutions
    
IBM
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset its relationship with its prospects and customers. Answer the call become a B2B Marketing change agent today.
Tags : 
b2b, b2b marketing, marketing automation, marketing analytics, sales enablement
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Todays B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
Tags : 
buyer personas, b2b buyers, content marketing, communication channels, content maps
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in todays buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketings impact on sales and revenue.
Tags : 
b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing
    
Yesler
By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
Tags : 
phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
Tags : 
call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
Tags : 
call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
Tags : 
call tracking, conversation analytics, marketing analytics, business intelligence, big data
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
Tags : 
medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
Tags : 
local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : 
digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics
    
LogMyCalls
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
Tags : 
spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Acts new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, well examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
Tags : 
phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Todays mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Tags : 
phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : 
phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, its important for advertisers to know which metrics will help them determine ad effectiveness. Were asking clients the tough questions about their customers path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Tags : 
ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.