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Traditional Marketing

Results 1 - 25 of 619Sort Results By: Published Date | Title | Company Name
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Acquia     Published Date: Sep 09, 2014
Cet eBook sadresse tous ceux qui dsirent approfondir leur savoir-faire en matire de personnalisation. Le document revient tout dabord sur la notion dA/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
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custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that theyll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers then get ready to put what youve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Its a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
By: Resonate Insights     Published Date: Sep 05, 2014
Examining the impact of values, roles, and life stages on proactivity & adherence in the American patient.
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pharmaceutical marketing, campaign effectiveness, motivations, emerging marketing, market research
    
Resonate Insights
By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
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lift, loyalty, personalized product, recommendations, online merchants
    
IBM
By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications
    
IBM
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 report. And, were continuing to innovate. Since the evaluation, weve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how theyre addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile. Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software
    
Adobe
By: Bazaarvoice     Published Date: Aug 01, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, consumer, retail, trends, connected
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
By: Box     Published Date: Jul 02, 2014
Today, marketers face many challenges, and often have to do more with less. Here are some of the top challenges marketers face today and how they solve these problems within their organization.
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box, zip files, collaboration, marketing roi, collaboration
    
Box
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
By: blueconic     Published Date: May 22, 2014
The individual customer central in all online communication
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online engagement, cross channel marketing, real-time marketing, inbound marketing, interactive marketing
    
blueconic
By: Box     Published Date: May 12, 2014
This recorded discussion will explain how you you can use Box's solutions to create, share, and collaborate on a marketing campaign from start to finish.
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roi, marketing, collaboration, marketing roi, marketing project
    
Box
By: uberVU     Published Date: May 06, 2014
Real-time marketing allows companies to interact with potential customers the same way that they interact with each other through relevant, timely content. Savvy marketers are using social intelligence to drive marketing programs based on what their audience is interested in, when theyre interested in it. In our latest white paper, well explain how to: Find real-time marketing opportunities for long term success Structure and set up a real-time marketing team Implementing a monitoring strategy to drive social insights Create successful real-time content that resonates with your audience Download the white paper today to learn how you can add value to marketing interactions at every touch point.
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social media, advertising agencies, marketing research, social media marketing, lead generation & automation
    
uberVU
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
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emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
Smartphone adoption around the world is exploding. Its changing the way businesses market and advertise. Its now critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. This white paper can help.
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emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
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