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Traditional Marketing

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By: Addvocate     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : 
employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing
    
Addvocate
By: Chango     Published Date: Nov 10, 2014
See why everyones raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: Increase brand awareness Raise your return on marketing investments Boost average order value Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing
    
Adobe
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
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mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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retail strategies, consumer shift, customer experience, retail industry, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
IBM Global Financing can help firms in the retail industry adopt the solutions, technology and consulting to deliver a smarter shopping experience, build smarter merchandising and supply networks solutions, and drive smarter operations solutions.
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financial solutions, retail, retail consulting, merchandising, operations solutions
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper provides insights into the current threat landscape for the financial services industry. Information is based on cyber security event data collected by IBM, as well as data derived from responding to, and performing forensics on, cyber security incidents.
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cyber security, it intelligence, financial services index, security services, emerging marketing
    
IBM
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset its relationship with its prospects and customers. Answer the call become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Todays B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in todays buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketings impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing
    
Yesler
By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
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phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
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call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
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local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics
    
LogMyCalls
By: Dun and Bradstreet     Published Date: Sep 23, 2014
We are currently living in the era of big data and in just a few short years, big data has gone from an industry buzzword to a strategic business tool thats altering corporate ecosystems, facilitating innovation, and driving decision-making. However, big data is just the tip of the iceberg. Unstructured data or information that doesnt fit into a pre-defined data model remains the largest source of untapped, potential insight. Yet, many organizations have trouble putting it into action due to its sheer magnitude and complexity.
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power, big data, revenue, insight, action
    
Dun and Bradstreet
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Datorama     Published Date: Aug 26, 2014
Download this whitepaper to learn how marketers can gain real-time insight into their marketing initiatives by leveraging a centralized omni-channel analytics platform.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator
    
Datorama
By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of todays marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator
    
Datorama
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesand each one is very different. Thats why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Lets start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers
    
Marketo
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