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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 207Sort Results By: Published Date | Title | Company Name
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Todays mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : 
phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Informatica     Published Date: Jun 14, 2014
Where do you appear in search results? Not last, but not first? How can you position yourself closer to the top of the page so that potential customers can find you? Learn how to leverage your product data to assist in search engine optimization.
Tags : 
e-commerce, search engine optimization (seo), sales
    
Informatica
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
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display advertising, search marketing, real time bidding, quantcast, interactive marketing
    
Quantcast
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals.
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
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rtb, real time bidding, quantcast, search marketing, display advertising
    
Quantcast
By: Opentopic     Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.
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opentopic, content marketing, marketers, engage audiences, consumers
    
Opentopic
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for todays mobile world, and increase conversions? In this new eBook youll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : 
invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions
    
Invoca
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
Tags : 
exsquared, content hub, marketing, communication, tailored messaging
    
EX Squared Solutions
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
Tags : 
exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy
    
EX Squared Solutions
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding
    
Bizmago
By: distilnetworks     Published Date: Jun 13, 2014
In the 2014 Annual Bad Bot Report, Distil Networks identifies the trends and changes of bad bot activity over the past year. This report serves as the industry standard of defining malicious attacks and reporting on bad bot origins and makeup to help organizations prepare for, and mitigate, this rapidly accelerating security threat.
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block bot, block bots, data protection, distil networks, online trust
    
distilnetworks
By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
Tags : 
ektron, digital experiences, digital marketing, marketing strategies, search
    
Ektron
By: Ektron     Published Date: Jun 03, 2014
Dont let the mobile revolution pass you by. Download the whitepaper to find out where you rank, and where you should be headed.
Tags : 
ektron, digital experiences, digital marketing, marketing strategies, search
    
Ektron
By: Ektron     Published Date: Jun 03, 2014
Download the Essential Guide to determine the right Web Content Management Solution for your organization and start driving results from your website today.
Tags : 
ektron, web content, web content management, wcm, wcms
    
Ektron
By: Ektron     Published Date: Jun 03, 2014
Download the Team Guide to determine the right WCMS for your organization.
Tags : 
ektron, web content, web content management, wcm, wcms
    
Ektron
By: Act-On     Published Date: Apr 18, 2014
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : 
marketing automation, marketing, roi, benefits, grow your business
    
Act-On
By: Act-On     Published Date: Apr 18, 2014
In this whitepaper, well give you the basics of marketing automation and share five ways it will help you grow your business.
Tags : 
marketing automation, marketing, roi, benefits, grow your business
    
Act-On
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
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