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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 208Sort Results By: Published Date | Title | Company Name
By: Act-On     Published Date: Apr 18, 2014
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : 
reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: Act-On     Published Date: Apr 18, 2014
In this whitepaper, well give you the basics of marketing automation and share five ways it will help you grow your business.
Tags : 
reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : 
sas, multichannel marketing, digital asset management, management system, marketing operations
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : 
display advertising, search marketing, real time bidding, quantcast, interactive marketing
    
Quantcast
By: Corporate Visions     Published Date: Apr 03, 2014
Learn about seven popular myths that might be leading you astray when it comes to delivering your messaging. Read our FREE eBook and find out why the salesperson is very much alive and kicking!
Tags : 
corporate visions, marketing, sales, sales myths, marketing myths
    
Corporate Visions
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: Vocus     Published Date: Mar 19, 2014
Find out 2014s key trends, what they mean for you, and how to make them work with your brands strategy.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
Tags : 
teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : 
teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals: Complete projects, fast Work with outside contractors and agencies, securely Access files here, there, everywhere Equip sales team with winning tools Distribute campaign content easily Learn why a powerful collaboration tool can help pull your marketing teams various functions together.
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Neustar     Published Date: Feb 25, 2014
The goal of Neustars Global Media Intelligence Report is to inform marketers about industry trends in 2013 so that they can better optimize their media planning and buying. The report covers key insights into cost, customer engagement and reach, and channel influence, as seen by one of the industrys leaders in information services and analytics. The report also looks at key metrics around impressions and actions by campaign type, online and offline channel influence, and offline first-party customer data performance compared to advertiser average. The Neustar Aggregate Knowledge Media Intelligence Platform has the data that Fortune 500 advertisers and agencies need to keep up with the explosion of digital channels and more efficiently spend their media dollars. The data analyzed for this report covered approximately 145 billion ad events, 61 billion impressions, and 10.5 million conversions.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media
    
Neustar
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: PossibleNOW     Published Date: Dec 19, 2013
Understand why Preference Management is essential for effective customer engagement strategies. Eric Tejeda, Director of Product Marketing at PossibleNOW, explains the history of customer engagement. He explores the opportunities, challenges and key considerations facing any organization that needs to interact effectively with customers and prospects. He also delves into the tools and technology necessary to build lasting, mutually beneficial relationships between consumers and companies in the digital age. Youll learn why preference management is the critical first step towards effective customer engagement and the key role it plays in crafting successful customer engagement strategies. This paper is designed for those who are involved in customer engagement, customer experience and digital or direct marketing.
Tags : 
search marketing, email marketing, emerging marketing, internet marketing, marketing research
    
PossibleNOW
By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download Reading and Responding to Your Prospects Buying Behavior in the Online World
Tags : 
oracle, lead delivery, buying behavior, oracle eloqua, marketing
    
Eloqua
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
By: Verint     Published Date: Oct 08, 2013
Inspiring customer loyalty on a consistent, long-term basis requires a more comprehensive, systematic approach.
Tags : 
verint, voc, customer loyalty, marketing, customer initiatives
    
Verint
By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. Its not voodoo marketing anymore
Tags : 
oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring
    
Eloqua
By: Oracle Corporation     Published Date: Aug 16, 2013
This whitepaper digs in on Graph Search, Facebook's new feature or "third foundational pillar." We explain everything you need to know about Graph Search's features and how to put it to work for you, either as an individual user or a business. This whitepaper also explores why the success of this new feature is important to helping Facebook meet its revenue goals and continue to grow.
Tags : 
search marketing, email marketing, emerging marketing, social media, internet marketing
    
Oracle Corporation
By: PossibleNOW     Published Date: Jul 31, 2013
Customers want to drive the conversation with your brand. You can enhance customer engagement, speed the sales cycle and improve marketing ROI if your preference management strategy delivers on its full potential. 5 key principles can make it work!
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
PossibleNOW
By: PossibleNOW     Published Date: Jun 27, 2013
Preference management is more than a compliance initiative it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!
Tags : 
search marketing, email marketing, advertising agencies, internet marketing, marketing research
    
PossibleNOW
By: PossibleNOW     Published Date: Apr 30, 2013
Why do some experts say preference management is essential to the overall customer experience? The momentum for enterprise preference management grows, yet many dont fully grasp the concept. Learn why preference management now matters to marketers!
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
PossibleNOW
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