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Marketing Research

Results 1 - 25 of 592Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
By: Monetate     Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization? This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
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subject line, geo-targeting, personalized emails, email strategies, email marketing
    
Monetate
By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetates open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
Tags : 
email marketing design, personalization technology, ctr, email design templates, email marketing
    
Monetate
By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todays empowered customer, but whats that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizations digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing
    
Monetate
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
Tags : 
usability, e-commerce, mobile marketing
    
Urban Airship
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : 
trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
Tags : 
digital trends 2014, digital trends report, adobe digital trends, emerging marketing, business intelligence
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
This report will analyse how consumers discover apps and will provide some guidelines on how to promote your apps.
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promoting apps, how to promote apps, a guide to promoting apps, adobe, interactive marketing
    
Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, advertising intelligence, global programmatic, programmatic spending, global advertising
    
Turn
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
Tags : 
marketing software, web analytics, usability, e-commerce, sales
    
Informatica
By: Brightcove     Published Date: Jun 12, 2014
A paper by Brightcove to help you put the full power of content to work for your brand
Tags : 
content marketing, the power of content marketing, online video marketing, brightcove, content management systems
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
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online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
This paper focuses on the strides being made by B2B content marketers in North America
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b2b marketing, content marketing, marketing trends, email marketing, content management systems
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
An Aberdeen Group paper analyzing the ROI of video Marketing
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brightcove, video marketing, roi of video marketing, aberdeen group research, business intelligence
    
Brightcove
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
Tags : 
social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
Tags : 
social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media fails are an unfortunate by-product of marketingand lifeon the web. But they can also provide for some major entertainment. In uberVUs latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly, well detail how they could have been avoided. In this white paper, you will learn how to: Examples of the biggest types of social media fails How they happened and what you can learn from them Checklists to prevent social media fails from happening to you
Tags : 
social media, advertising agencies, marketing research, social media marketing
    
uberVU
By: uberVU     Published Date: May 06, 2014
Real-time marketing allows companies to interact with potential customers the same way that they interact with each other through relevant, timely content. Savvy marketers are using social intelligence to drive marketing programs based on what their audience is interested in, when theyre interested in it. In our latest white paper, well explain how to: Find real-time marketing opportunities for long term success Structure and set up a real-time marketing team Implementing a monitoring strategy to drive social insights Create successful real-time content that resonates with your audience Download the white paper today to learn how you can add value to marketing interactions at every touch point.
Tags : 
social media, advertising agencies, marketing research, social media marketing, lead generation & automation
    
uberVU
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