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Marketing Research

Results 1 - 25 of 584Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This guide will provide insights, research, and advice on how to thrive as a digital strategist and transform your organization in a digital economy.
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transforming into a digital economy, digital business, a guide to digital business, emerging marketing, internet marketing
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Acquia     Published Date: Jul 15, 2014
This ebook provides best practices to consider while thinking through your redesign.
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best practices for redesign, mobile computing, mobile friendly site design, responsive design, managed hosting services
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
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usability, e-commerce, mobile marketing
    
Urban Airship
By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
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digital trends 2014, digital trends report, adobe digital trends, emerging marketing, business intelligence
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
This report will analyse how consumers discover apps and will provide some guidelines on how to promote your apps.
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promoting apps, how to promote apps, a guide to promoting apps, adobe, interactive marketing
    
Adobe
By: Oracle     Published Date: Jul 09, 2014
A guide to the fine art of repurposing content for relevancy and reach
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marketing, content, using content, marketing programs, maximising marketing content
    
Oracle
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: Box     Published Date: Jul 02, 2014
Today, marketers face many challenges, and often have to do more with less. Here are some of the top challenges marketers face today and how they solve these problems within their organization.
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box, zip files, collaboration, marketing roi, collaboration
    
Box
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
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marketing software, web analytics, usability, e-commerce, sales
    
Informatica
By: DNN Corp.     Published Date: Jun 11, 2014
[PLAYBOOK] Build the Ultimate Online Community in 10 Steps Branded communities are powerful tools to attract, engage, and retain customers. But how do you start? The Online Community Playbook provides a step-by-step launch plan - select a platform, recruit members, seed activity, and more. Get these essential tips to create a thriving customer community!
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[GUIDE] Gamification Boosts Customer Community Engagement Gamification is a proven way to engage communities, generating real ROI for your brand. Download this guide on how to: improve crowdsourcing to generate more and better ideas reward members for answering questions and reduce support costs motivate members to recommend your products and services
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[RESEARCH] State of Online Community Management 2014 What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key. Download now for essential statistics and best practices for building a top-performing community that delivers business results.
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media fails are an unfortunate by-product of marketingand lifeon the web. But they can also provide for some major entertainment. In uberVUs latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly, well detail how they could have been avoided. In this white paper, you will learn how to: Examples of the biggest types of social media fails How they happened and what you can learn from them Checklists to prevent social media fails from happening to you
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social media, advertising agencies, marketing research, social media marketing
    
uberVU
By: DNN Corp.     Published Date: May 28, 2014
ON DEMAND: Forrester Research Shares Statistics on Role of Branded Communities in Revenue Generation Forrester Research shares findings from their report on branded communities in B2B marketing. As mainstream social media tactics fail, marketers turn to branded communities to drive lead generation and revenue. Watch the replay for details and build a business case for your own online community.
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social media, advertising agencies, internet marketing, marketing research, traditional marketing
    
DNN Corp.
By: blueconic     Published Date: May 22, 2014
The individual customer central in all online communication
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online engagement, cross channel marketing, real-time marketing, inbound marketing, interactive marketing
    
blueconic
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