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Marketing Research

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By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
By: Act-On     Published Date: Aug 18, 2014
Todays marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
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act-on, marketing, lead scoring, prospects, automation
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need bot. Discover how marketing can manage leads and scale using automation, and what to look for in a marketing automation system. And why sales benefits from integrated CRM and marketing automation from being able to deliver sales-ready leads.
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act-on, marketing, automation, crm, lead generation
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research
    
Act-On
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itand the strategies you need to gain a competitive edge. Youll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
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mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Sometimes email is the forgotten marketing channel. Its not as new or topical as social or mobile, but its as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weve produced a marketers guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, marketing guide, triggered emails, retargeted emails, business intelligence
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 report. And, were continuing to innovate. Since the evaluation, weve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how theyre addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile. Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends, web analytics, market research
    
Adobe
By: Bazaarvoice     Published Date: Aug 01, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research 7 Ways the Mobile Consumer Changes Everything now.
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bazaarvoice, web content, mobile, consumers, research
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? DownloadThe Conversation Indexto see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This guide will provide insights, research, and advice on how to thrive as a digital strategist and transform your organization in a digital economy.
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transforming into a digital economy, digital business, a guide to digital business, emerging marketing, internet marketing
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Acquia     Published Date: Jul 15, 2014
This ebook provides best practices to consider while thinking through your redesign.
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best practices for redesign, mobile computing, mobile friendly site design, responsive design, managed hosting services
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
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usability, e-commerce, mobile marketing
    
Urban Airship
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
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marketing software, web analytics, usability, e-commerce, sales
    
Informatica
By: Brightcove     Published Date: Jun 12, 2014
A paper by Brightcove to help you put the full power of content to work for your brand
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content marketing, the power of content marketing, online video marketing, brightcove, content management systems
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
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online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
This paper focuses on the strides being made by B2B content marketers in North America
Tags : 
b2b marketing, content marketing, marketing trends, email marketing, content management systems
    
Brightcove
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