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Marketing Research

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By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. Itll also include some practical applications to help you both improve and understand your performance so that youre in a better position to prove out the success of your program to your higher-ups.
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media intelligence, data, media monitoring, media landscape, traditional media
    
Meltwater
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
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social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
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consumer products, customer engagement, commerce, crm & customer care, marketing research
    
SAP
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
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online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
By: Verint     Published Date: May 14, 2015
Face it - most CX programs start with surveys, so why not avoid the most common mistakes before you ramp up your program? Well give you best practices for question design and deployment techniques, all the way through to delivering insights that drive action and results.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Verint     Published Date: May 14, 2015
Surveys are great resources, but theyre only part of a comprehensive CX program. Learn about the options you have to tune into customers in a multi-channel world of surveys, chat sessions, email, social media postings and SMS.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Verint     Published Date: May 14, 2015
New to the CX role? Learn the CX buzzwords and concepts you need to know, discover the core elements of successful CX programs, and get the practical knowledge you need to deliver an effective customer engagement program.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Davis & Company     Published Date: May 11, 2015
In this white paper, you'll be given exercises that will amp up the energy in your next focus group.
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focus group, employee focus group, interactive participation, emerging marketing, marketing research
    
Davis & Company
By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
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social media, employee engagement, buy-in, employee participation, website development
    
Davis & Company
By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
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edatasource, email tools, email performance, email subject line, real-time data
    
eDataSource
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
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gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn about how sales enablement technology can make it easier for reps to find the right content for every selling situation.
Tags : 
sales marketing alignment, sales content, sales enablement, content marketing, product marketing
    
Brainshark
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
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sales marketing alignment, sales content, sales enablement, content marketing, product marketing
    
Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, youll learn four sets of best practices to accelerate reps sales skill growth, increase their product knowledge and acclimate them to their new company.
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sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness
    
Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo
    
Brainshark
By: Adobe     Published Date: Apr 23, 2015
We help you deliver personalized campaigns across all channels online and offline. We believe were recognized as a Leader because of our: - Seamless integration with Adobe Marketing Cloud - Targeted segmentation, cross-channel campaign orchestration, and integrated customer profile - Top mind share with marketers and automated capabilities
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advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
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website optimization, website optimisation, site optimization, site optimisation, site optimization financial services
    
SiteSpect
By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
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conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates
    
SiteSpect
By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
Tags : 
edatasource, email tools, email data, competitive tracker, design tracker
    
eDataSource
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
Tags : 
inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing
    
eDataSource
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