Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Marketing Research
 

Marketing Research

Results 1 - 25 of 745Sort Results By: Published Date | Title | Company Name
By: destinationCRM.com     Published Date: Mar 18, 2015
According to Forrester Research group, "Personalizing Customer Service Interactions" is among the top key trends facing customer service organizations today and a driving trend in 2015. Knowing a customer's history, communications preferences, and other unique data points is crucial to delivering a personalized and customized experience.
Tags : 
crm, customer data, customer personalization, prospects, business intelligence
    
destinationCRM.com
By: IBM     Published Date: Mar 03, 2015
View this webinar to learn how to understand your customers with quantitative and qualitative analytics.
Tags : 
ibm, customer experience, quantitative analytics, qualitative analytics, emerging marketing
    
IBM
By: Verint     Published Date: Feb 27, 2015
Presented by: Donna Fluss, President, DMG Consulting Alain Stephan, Global VP, Customer Analytics, Verint Systems Keeping pace with consumer demands and multichannel touch points is causing organizations to rethink how they approach customer engagement. Today's customers want to be served when, where and how they choose. They want to do business with a single brand, not individual departments. And they want their experiences to be easy, contextual and personalizeddelivered by people who are empowered and care. Join us for this informative session to gain the key insights from customer analytics experts that can help you quickly get toand act onthe data that matters the most. Hear best practices about how to: Gain insights into customer interactions, past and present, to anticipate future needs and requirements Employ analytics to truly understand and impact the endtoend customer journey Help ensure business is conducted seamlessly throughout the or
Tags : 
consumer demands, project focus, multichannel, touch point, analytics
    
Verint
By: MediaMath     Published Date: Feb 27, 2015
Download The CMO Solution Guide to Programmatic Marketing Now From the RFP, to onboarding, to managing campaigns what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll werent sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
Tags : 
marketing solutions, programmatic marketing, mediamath, campaign management, emerging marketing
    
MediaMath
By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
Tags : 
mediamath, ecommerce, marketing solutions, programmatic advertising, emerging marketing
    
MediaMath
By: Quantcast     Published Date: Feb 27, 2015
Did you know that Programmatic was voted the Association of National Advertisers marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : 
online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing
    
Quantcast
By: MediaMath     Published Date: Feb 27, 2015
Advancing Practices in Real-Time Marketing, a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
Tags : 
real-time marketing, one-to-one marketing, marketing solutions, advanced marketing, emerging marketing
    
MediaMath
By: ClearSlide, Inc     Published Date: Feb 25, 2015
Analytics are the key that enables the VP of sales, sales operations and front-end sales organizations to move from a culture based only on gut feeling and perception-based decision making to one based on factual data supporting tactical and strategic decision making.
Tags : 
sales analytics, best practices, big data, data solutions, crm & customer care
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Feb 25, 2015
CIOs and CRM line-of-business executives, such as VPs of sales, VPs of digital commerce, VPs of customer services and CMOs, should work together to identify specific big data and analytics use cases relevant to their organizations, to coordinate efforts and transform customer engagement.
Tags : 
crm, big data, customer engagement, customer service, emerging marketing
    
ClearSlide, Inc
By: Mobify     Published Date: Feb 20, 2015
Mobifys Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, youll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
Tags : 
mobile strategy, mobile development, mobile technology, customer engagement, emerging marketing
    
Mobify
By: Quantcast     Published Date: Feb 18, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : 
real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
By: SocialChorus     Published Date: Feb 10, 2015
Todays modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers wont even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling in just 2 minutes a day.
Tags : 
social selling, social media, best practices, social selling platform, modern buyer
    
SocialChorus
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : 
google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
Tags : 
digital marketing, marketing personalization, persona-based marketing, target persona, email marketing
    
Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
Tags : 
content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
Tags : 
agency performance, claims processing, customer probability, advanced analytics, business intelligence
    
IBM
By: IBM     Published Date: Feb 05, 2015
This new research based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
Tags : 
advanced analytics, visual data discovery, managed reporting, data discovery tools, business intelligence
    
IBM
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
By: ClearSlide, Inc     Published Date: Jan 30, 2015
The Modern Guide to Building Sales Pipeline is a new comprehensive guide for salespeople looking to generate more pipeline. The guide includes actionable tips and strategies from top sales experts for the newest ways to connect with prospectsonline, in-person, through social networks or at events. Youll also learn strategies for effective prospect research to ensure that you focus your time on the right opportunities.
Tags : 
sales pipeline, qualified leads, increasing productivity, increasing revenue, sales performance optimization
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where youre headed and the fastest possible way to get there. After reading this guide, youll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forresters own market data and a custom study of the same audience.
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
Tags : 
b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies
    
ClearSlide, Inc
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.