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Marketing Research

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By: Teradata     Published Date: Nov 06, 2014
As todays marketing analytics requirements become increasingly cross-channel and real-time, your organization cant risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
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teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation
    
Teradata
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: Increase brand awareness Raise your return on marketing investments Boost average order value Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing
    
Adobe
By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone
    
Adobe
By: Bazaarvoice     Published Date: Nov 05, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research 7 Ways the Mobile Consumer Changes Everything now.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the worlds most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media
    
Bazaarvoice
By: IBM     Published Date: Nov 04, 2014
Todays consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevantand right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification
    
IBM
By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how theyve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care
    
IBM
By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
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mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: IBM     Published Date: Nov 04, 2014
The holistic, integrated fraud-prevention platform from Trusteer, an IBM company, effectively protects financial institutions against the full range of attack vectors responsible for the majority of online and cross-channel fraud, including account takeover.
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cybercrime, fraud-prevention, cyber threat, security, emerging marketing
    
IBM
By: IBM     Published Date: Nov 04, 2014
Cybercrime prevention needs to reach beyond fraud prevention. Organizations also need to consider deployment costs, management complexity, impact to customers and regulatory compliance. This document examines seven best practices for achieving effective, sustainable cybercrime prevention.
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threat prevention, cybercrime, it security, malware protection, crm solutions/software
    
IBM
By: IBM     Published Date: Oct 31, 2014
Banks in mature markets can take lessons from those in growth markets about how to capitalize on mobile money.
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money markets, mobile money, growth markets, capitlization, emerging marketing
    
IBM
By: IBM     Published Date: Oct 31, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
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marketing management, marketing sophistication, financial performance, customer experience, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper provides insights into the current threat landscape for the financial services industry. Information is based on cyber security event data collected by IBM, as well as data derived from responding to, and performing forensics on, cyber security incidents.
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cyber security, it intelligence, financial services index, security services, emerging marketing
    
IBM
By: IBM     Published Date: Oct 31, 2014
Todays empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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retail strategies, consumer shift, customer experience, retail industry, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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social media analytics, customer satisfation, consumer trands, roi, marketing campaigns
    
IBM
By: IBM     Published Date: Oct 31, 2014
IBM Global Financing can help firms in the retail industry adopt the solutions, technology and consulting to deliver a smarter shopping experience, build smarter merchandising and supply networks solutions, and drive smarter operations solutions.
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financial solutions, retail, retail consulting, merchandising, operations solutions
    
IBM
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset its relationship with its prospects and customers. Answer the call become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Todays B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in todays buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketings impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing
    
Yesler
By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable its been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll
By: AdRoll     Published Date: Oct 29, 2014
In this guide, well help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi
    
AdRoll
By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale
    
Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
Tags : 
data management, demystified, audience, targeting, scale
    
Oracle
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