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By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practicesand building your business results. Youll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And youll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation
    
Adobe
By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing
    
Adobe
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of todays modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how a Neustar customer thwarted Blackbeard, a self-styled DDoS Pirate. Using Neustar SiteProtect, a cloud-based DDoS mitigation service, this everyday IT hero was able to quickly block the attacks.
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website development, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Eloqua     Published Date: Apr 07, 2014
If youve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
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oracle, b2b content marketing, marketing content, content marketing, crm
    
Eloqua
By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : 
turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
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turn, forrester, economic impact, roi, turn audience suite
    
Turn
By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible and adopt marketing management technologies at the core of their survival guide.
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sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
By: Oracle Corporation     Published Date: Mar 13, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
By: Tealium     Published Date: Mar 12, 2014
In this paper, Web Analytics Demystified presents an approach towards big data that has the potential to simplify the quest for whole customer data and improve your companys odds of success.
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tealium, big data, data analytics, business analytics, information technology
    
Tealium
By: Tealium     Published Date: Mar 12, 2014
The Rise of Data Activism: How Digital Data Distribution Platforms (D3P) Enable Marketers to Act on Their Data discusses how marketers can solve the optimization gap and leverage new solutions to take action on their most actionable audience segments in real time.
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tealium, big data, data analytics, business analytics, information technology
    
Tealium
By: Tealium     Published Date: Mar 12, 2014
This report shows how marketers can take their testing to the next level with important new capabilities, while reducing their reliance on IT.
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tealium, testing, optimization, tag management, tag management solution
    
Tealium
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
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