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By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skywords Getting Started With Content Marketing eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform
    
Skyword
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Dont be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, youll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform
    
Skyword
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers Theres no way around it the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: Bounce Prevention Relationship Building Visitor Conversion Creating Advocates
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website personalization, customer-website interaction, real-time, website development, internet marketing
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Nov 13, 2014
People often describe a great book as a page turner. It is an apt description for a best-selling novel, but not necessarily for an e-commerce or business website especially if your website is turning potential customers away from its pages.
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web personalization, e-commerce, business website, website experience, website development
    
Evergage, Inc.
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
By: Chango     Published Date: Nov 10, 2014
See why everyones raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone
    
Adobe
By: EngageSciences     Published Date: Nov 04, 2014
Discover how brands are reacting to the explosion of user generated content and how theyre turning their best customers into their best marketers
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user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways that this can work for your brand.
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user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
By: iCIMS     Published Date: Nov 04, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
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icims, recruiting, social recruiting, recruitment advertising, new hires
    
iCIMS
By: iCIMS     Published Date: Nov 04, 2014
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
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icims, recruiting, staffing, recruitment advertising, new hires
    
iCIMS
By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. Its not as new or topical as social or mobile, but its as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weve produced a marketers guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing
    
Adobe
By: CareCloud     Published Date: Oct 09, 2014
In this on-demand webinar, presenters will go in depth to explain and examine the ROI of EHR.
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carecloud, maximize ehr profitability, physicians and new ehrs, beware of workflows, security needs
    
CareCloud
By: CareCloud     Published Date: Oct 09, 2014
Watch this on-demand webinar to learn how one scenario can help get the most from its PM and EHR.
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carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr
    
CareCloud
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgetsAmazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesnt use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics, emerging marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Personalization. Its about the hottest topic out there for digital marketers. If youre going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuablenot always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers, email marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Heres a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
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mobile commerce, mobile trends, mobile devices, ecommerce, email marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, youll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics
    
Monetate
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
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real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
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ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: BloomReach     Published Date: Aug 08, 2014
To be recognized, to be listened to, to be understood -- they are among the most basic human desires. We want those who we deal with to know us. We want our experiences to be personal.
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bloomreach, search marketing, retail marketing, personalization, website personalization
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
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bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Dont just put a sponsors logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audiences attention. Still need proof social is the way to go? Well give you 1,700 reasons. Thats the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually and struggle to recall any. Its not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media
    
Spredfast, Inc.
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