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Internet Marketing

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By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, its possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing, emerging marketing
    
Marketo
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skywords Getting Started With Content Marketing eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform
    
Skyword
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Dont be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, youll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform
    
Skyword
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers Theres no way around it the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: Bounce Prevention Relationship Building Visitor Conversion Creating Advocates
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website personalization, customer-website interaction, real-time, website development, internet marketing
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Nov 13, 2014
People often describe a great book as a page turner. It is an apt description for a best-selling novel, but not necessarily for an e-commerce or business website especially if your website is turning potential customers away from its pages.
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web personalization, e-commerce, business website, website experience, website development
    
Evergage, Inc.
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
By: Chango     Published Date: Nov 10, 2014
See why everyones raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
By: LogMeIn     Published Date: Oct 10, 2014
This white paper provides its research results which aims to find out how well companies are doing in terms of creating sales leaders.
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sales training, virtual sales training, virtual collaboration, logmein, sales management
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This paper provides 6 vital tips from 20 experts to help make the most of meetings.
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tips to run an effective meeting, making the most of meetings, online meetings, web conferences, logmein
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
An info graph showing the changes in web conferences
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web conferencing, collaboration, changes in web conferencing, web collaboration tools, logmein
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
A research paper written by Ovum in collaboration with join.me by LogMeIn to help understand how web conferencing tools can benefit businesses.
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web conferencing, changes in web conferencing, collaboration tools, web collaboration, logmein collaboration tools
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This Harvard Business Review delves into a companies scarcest resource, time, and how this goes largely unmanaged.
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time management, resource management, time management software, webinars & web conferencing
    
LogMeIn
By: CareCloud     Published Date: Oct 09, 2014
In this on-demand webinar, presenters will go in depth to explain and examine the ROI of EHR.
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carecloud, maximize ehr profitability, physicians and new ehrs, beware of workflows, security needs
    
CareCloud
By: CareCloud     Published Date: Oct 09, 2014
Watch this on-demand webinar to learn how one scenario can help get the most from its PM and EHR.
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carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr
    
CareCloud
By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
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marketing, b2b, customer insight, platform, vendors
    
Oracle
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgetsAmazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesnt use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics, emerging marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Personalization. Its about the hottest topic out there for digital marketers. If youre going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuablenot always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers, email marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, youll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics
    
Monetate
By: Brightcove     Published Date: Sep 17, 2014
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
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digital video, video content, digital video trends, internet marketing, business intelligence
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
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marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcoves Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content, emerging marketing, interactive marketing
    
Brightcove
By: BloomReach     Published Date: Aug 08, 2014
To be recognized, to be listened to, to be understood -- they are among the most basic human desires. We want those who we deal with to know us. We want our experiences to be personal.
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bloomreach, search marketing, retail marketing, personalization, website personalization
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
Tags : 
bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
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