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Internet Marketing

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By: Neustar     Published Date: Apr 24, 2014
For the third consecutive year, Neustar surveyed hundreds of companies on distributed denial of service (DDoS) attacks. Neustars survey reveals evidence that the DDoS attack landscape is changing. The number of companies attacked is up, but attack duration is down. Larger attacks are more common, but most attacks are still less than 1 Gbps. More than half of attacked companies reported theft of funds, data or intellectual property. Read the full report to learn how DDoS attacks have evolved in both strategy and tactics.
Tags : 
website development, internet marketing, marketing research
    
Neustar
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, its time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising
    
Adobe
By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are all without coding.
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evergage, marketing technology, real time, real time personalization, click through
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage, in association with The Realtime Report, commissioned a survey of 114 digital marketers in 18 countries to determine the Perceptions of Real-Time Marketing. What we learned validated our thoughts. Most importantly we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014.
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evergage, marketing solutions, marketing technology, real time marketing, real time technology
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Apr 17, 2014
As marketers, weve come to depend on RFM recency, frequency, and monetary value as a factor in creating personalized engagements with customers. But while RFM can help you deliver personalized experiences, it rarely delivers on the increasingly critical promise of real-time marketing. RFM only provides marketers with a partial slice of the customer view. It only tells a portion of the story. At Evergage, we look beyond RFM and apply a different formula RPI, or Relationship, Persona, and Intent. Together, these identifiers offer you a more immediately actionable view of the customer.
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evergage, marketing technology, rpi, rfm, real time
    
Evergage, Inc.
By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior
    
Evergage, Inc.
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketingif you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
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adobe, marketing, online marketing, online video marketing, online video
    
Adobe
By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practicesand building your business results. Youll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And youll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation
    
Adobe
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itand the strategies you need to gain a competitive edge. Youll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement
    
Adobe
By: Evergage, Inc.     Published Date: Apr 17, 2014
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
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evergage, marketing technology, real time, real time personalization, click through
    
Evergage, Inc.
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Vocus     Published Date: Apr 09, 2014
Explore Facebooks newer features and some actionable best practices in this guide, and youll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook
    
Vocus
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
Tags : 
website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how a Neustar customer thwarted Blackbeard, a self-styled DDoS Pirate. Using Neustar SiteProtect, a cloud-based DDoS mitigation service, this everyday IT hero was able to quickly block the attacks.
Tags : 
website development, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales
    
Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
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display advertising, search marketing, real time bidding, quantcast, interactive marketing
    
Quantcast
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing
    
MEDIAmobz
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping
    
Bronto
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