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Internet Marketing

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By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble dinformations, de rsultats de recherches et de conseils pour mener bien leur mission et transformer leur entreprise en intgrant avec succs la rvolution digitale.
Tags : 
digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont prsents dans cet eBook pour illustrer la stratgie digitale des marques pour: 1. Crer des expriences digitales engageantes 2. Bases sur de la production de contenus appropris 3. Dlivrs au bon moment au point dinteraction le plus pertinent.
Tags : 
think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
Cet eBook sadresse tous ceux qui dsirent approfondir leur savoir-faire en matire de personnalisation. Le document revient tout dabord sur la notion dA/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
Tags : 
custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
Tags : 
yext, marketing, internet marketing, mobile marketing, mobile local landing page
    
Yext
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So lets give it a shot.
Tags : 
yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an always on focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : 
proofhq, marketing, agility, digital marketing, roi
    
ProofHQ
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : 
digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
By: Act-On     Published Date: Aug 18, 2014
Its well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses of all sizes and industries by increasing efficiencies, saving costs, improving the sales pipeline, and boosting revenues. This eBook will give you the information you need so your business can begin reaping the benefits of automation.
Tags : 
act-on, marketing, automation, business, crm
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
Tags : 
emerging marketing, internet marketing
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Tags : 
act-on, marketing, online, agency, automation
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
Tags : 
act-on, lead generation, management, smb, research
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : 
act-on, marketing, integration, lead scoring, b2b
    
Act-On
By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Tags : 
lift, loyalty, personalized product, recommendations, online merchants
    
IBM
By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
Tags : 
personalized digital marketing, marketing center, hands-on control, customer segments, design communications
    
IBM
By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
Tags : 
inkling, content creation, content quality, digital content quality, digital content formats. editing
    
Inkling
By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
Tags : 
inkling, publishing, content creation, digital content, content marketing
    
Inkling
By: BloomReach     Published Date: Aug 08, 2014
To be recognized, to be listened to, to be understood -- they are among the most basic human desires. We want those who we deal with to know us. We want our experiences to be personal.
Tags : 
bloomreach, search marketing, retail marketing, personalization, website personalization
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
Tags : 
bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
By: Inkling     Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
Tags : 
digital content, publishing, marketing, content management systems, website/graphic design
    
Inkling
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