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Internet Marketing

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By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, youll discover: - Why omnichannel is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you cant afford to ignore - How your mobile presence can make or break a customers in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail
    
Mobify
By: Workfront     Published Date: Jan 22, 2015
Use this guide to make your transition to Agile marketing as smooth and as simple as possible Agile is a big transition. Before you dive in, its important to take some initial steps to increase the likelihood of a smooth and successful transition. This guide helps marketing teams take the right steps needed to adopt an Agile marketing process. Read this guide and: Get familiar with Agile terminology Learn 6 steps to transition to Agile Learn how to determine team members availability Stop living in the past and start living in Agile. Download the guide today! ________________________________________ Sneak Peek We would focus on a project at a time, and that did not allow us to be adaptable or flexible to handle new initiatives. When an urgent project came along, the team would either stop what it was doing to do the new project or try to work on both simultaneously with the same resources. These shifts were stressful and sapped productivity. But the short, iterative work
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agile marketing, agile terminology, steps to transition, team member's availability, successful transition
    
Workfront
By: CareCloud     Published Date: Jan 21, 2015
In this on-demand webinar, presenters will go in depth to explain and examine the ROI of EHR.
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carecloud, maximize ehr profitability, physicians and new ehrs, beware of workflows, security needs
    
CareCloud
By: CareCloud     Published Date: Jan 21, 2015
Watch this on-demand webinar to learn how one scenario can help get the most from its PM and EHR.
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carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr
    
CareCloud
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isnt the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by todays rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
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research, cdo, social media, social marketing, cio
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customers entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
By: Quantcast     Published Date: Jan 13, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you havent defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
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effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems
    
LogMeIn
By: Adobe     Published Date: Jan 12, 2015
Sometimes email is the forgotten marketing channel. Its not as new or topical as social or mobile, but its as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weve produced a marketers guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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adobe, email, marketing, campaign, channel
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers
    
Adobe
By: LogMeIn     Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
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live chat, logmein boldchat, effectiveness of live chat, webinars & web conferencing, crm solutions/software
    
LogMeIn
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing
    
Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversionsuch as impressions, clicks, web searches, and website visits. Download this attribution guide today and well outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
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marketing attribution, attribution models, impressions, web searches, display advertising
    
Quantcast
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers Theres no way around it the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: Bounce Prevention Relationship Building Visitor Conversion Creating Advocates
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website personalization, customer-website interaction, real-time, website development, internet marketing
    
Evergage, Inc.
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