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Internet Marketing

Results 1 - 25 of 1123Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brands audience using interactive storytelling techniques in this eBook.
Tags : 
interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
By: SAP     Published Date: May 15, 2015
Forresters study yielded four key findings: High customer expectations have led B2B firms to shift toward rich omni-channel experiences. Providing a comprehensive omni-channel experience helps ensure customer loyalty. Merchants will fall behind if they fail to adapt their technology to buyer needs. Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : 
online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : 
content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but theyre not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : 
brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketersand what it will take to stay on top. Read on and find out where you stand.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketersand what it will take to stay on top. Read on and find out where you stand.
Tags : 
social media, internet marketing, marketing research, mobile marketing, online video marketing
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, content management systems
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies
    
Adobe
By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
Tags : 
multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers
    
Adobe
By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three imperatives facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
Tags : 
retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
Tags : 
retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMSs complete end-to-end customer relationship marketing solution.
Tags : 
pluris, integrated, marketing, life cycle, engagement
    
Pluris
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs
    
Adobe
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : 
mobile marketing, email marketing, mobile design, roi, smartphones
    
Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
Tags : 
email marketing, message deliverability, smtp relay, brand awareness, customer engagement
    
Campaigner
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