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Internet Marketing

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By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Vocus     Published Date: Apr 09, 2014
Explore Facebooks newer features and some actionable best practices in this guide, and youll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook
    
Vocus
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how a Neustar customer thwarted Blackbeard, a self-styled DDoS Pirate. Using Neustar SiteProtect, a cloud-based DDoS mitigation service, this everyday IT hero was able to quickly block the attacks.
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website development, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales
    
Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
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display advertising, search marketing, real time bidding, quantcast, interactive marketing
    
Quantcast
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing
    
MEDIAmobz
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brands best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brands own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy
    
SocialChorus
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
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turn, forrester, economic impact, roi, turn audience suite
    
Turn
By: Movable Ink     Published Date: Mar 25, 2014
Each season, the Movable Ink team honors innovative brands for creating agile email marketing campaigns that stand out in the inbox. The Winter 2014 edition of The Inkredible Five highlights five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns. Ready to be inspired? Download the e-book.
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agile, email, examples, best practices, crm
    
Movable Ink
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: Vocus     Published Date: Mar 19, 2014
Find out 2014s key trends, what they mean for you, and how to make them work with your brands strategy.
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marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible and adopt marketing management technologies at the core of their survival guide.
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sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
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