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Mobile Marketing

Results 1 - 25 of 194Sort Results By: Published Date | Title | Company Name
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : 
social roi, facebook, social listening, social marketing, customer experience
    
Oracle Social Cloud
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : 
adobe, mobile, marketing, demand, customers
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you havent defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
adobe, mobile, marketing, mix, analytics
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data
    
Adobe
By: LogMeIn     Published Date: Jan 12, 2015
This paper briefly covers the relevant trends that are affecting user behavior, and offers new criteria for selecting an audio conferencing solution provider that meets your organizations needs.
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audio conferencing solutions, logmein joinme, trends affecting user behaviour, webinars & web conferencing, crm solutions/software
    
LogMeIn
By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
Tags : 
act-on, email guide, email campaigns, mobile emails, mobile devices
    
Act-On
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
By: Bazaarvoice     Published Date: Nov 05, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. 7 Ways the Mobile Consumer Changes Everything reveals new research.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research 7 Ways the Mobile Consumer Changes Everything now.
Tags : 
bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : 
user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
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user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
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mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: Phunware     Published Date: Oct 14, 2014
Learn how you can reach a wider audience by using location-based technology and see how location-aware technology can benefit your organization.
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mobile location marketing, location aware technology, geo-fence, mobile push notifications, mobile beacons
    
Phunware
By: Phunware     Published Date: Oct 14, 2014
Learn how hospitals can reduce missed appointments and increase patient satisfaction with the help of proprietary mobile applications.
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mobile for hospitals, wayfinding for hospitals, location services for hospitals, hospital mobile apps, mobile marketing
    
Phunware
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development, business intelligence, usability
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itand the strategies you need to gain a competitive edge. Youll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : 
mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations
    
Adobe
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : 
retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
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crowdcompass, cvent, mobile applications, mobile app, event mobile app
    
CrowdCompass by Cvent
By: LogMeIn     Published Date: Jul 18, 2014
This report by Frost and Sullivan focuses on the state of the web conferencing market and enabling workplace transformation for enhanced teamwork and productivity.
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join.me, conference calling, online meetings, screensharing, enhancing teamwork
    
LogMeIn
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for todays mobile world, and increase conversions? In this new eBook youll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : 
invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions
    
Invoca
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : 
hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
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