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Mobile Marketing

Results 1 - 25 of 232Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
By: Adobe     Published Date: Mar 06, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. Youll learn about the oncoming mobile technology arms race and youll discover the steps you must take to stay ahead of the pack.
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mobile predictions, adobe, mobile trends, mobile wallets, mobile industry
    
Adobe
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are realthey just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: Identify and navigate digital complexity Explore your development options to get to market faster Learn how to choose and work with the right digital partners
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digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprinta roadmap evenfor CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum and to find out how to create more compelling customer interactions download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data
    
Teradata
By: LogMeIn     Published Date: Jan 12, 2015
This paper briefly covers the relevant trends that are affecting user behavior, and offers new criteria for selecting an audio conferencing solution provider that meets your organizations needs.
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audio conferencing solutions, logmein joinme, trends affecting user behaviour, webinars & web conferencing, crm solutions/software
    
LogMeIn
By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics, mobile marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This paper explains the new mobile trends for 2015 and how Brands embracing the mobile mind shift will pull Ahead of those treating mobile as just another channel.
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new mobile trends, most brands will underinvest in mobile, importance of mobile for business, customer experience/engagement, mobile marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
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digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements, customer experience/engagement, mobile marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development, email marketing, social media, content management systems, interactive marketing
    
Adobe
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience
    
Oracle Social Cloud
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you havent defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data
    
Adobe
By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices
    
Act-On
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
By: Bazaarvoice     Published Date: Nov 05, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. 7 Ways the Mobile Consumer Changes Everything reveals new research.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research 7 Ways the Mobile Consumer Changes Everything now.
Tags : 
bazaarvoice, mobile consumer, consumer changes, infographic, mobile use
    
Bazaarvoice
By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : 
user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
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