Chief Marketer Network:

Subscribe To X





 

Mobile Marketing

Results 1 - 25 of 207Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : 
digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itand the strategies you need to gain a competitive edge. Youll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : 
mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations
    
Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
Tags : 
online marketing, marketing practices, mobile usage trends, web analytics, market research
    
Adobe
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : 
marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : 
retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
Tags : 
crowdcompass, cvent, mobile applications, mobile app, event mobile app
    
CrowdCompass by Cvent
By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
Tags : 
integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Acquia     Published Date: Jul 15, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
best practices for redesign, mobile computing, mobile friendly site design, responsive design, managed hosting services
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
Tags : 
usability, e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
The mobile revolution offers a big upside for retailers: revenue, loyalty and brand equity. But to win in mobile, you need to know how to personalize without getting creepy, what your app should do when a customer walks into your store, or how to spark a mobile moment to ignite sales. In this guide, mobile retail experts share how they use apps with push messaging to increase conversions, cart size and purchase frequency. Download now to learn how to build stronger relationships with your mobile customers.
Tags : 
e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
With its history of embracing innovation, it was natural for Walgreens to employ mobile apps with push messaging as a primary communication channel for customer engagement. Find out how the national retailer improves the quality of life for customers, while improving operational efficiency and creating long-term loyalty.
Tags : 
e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
Tags : 
advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : 
ibm, ibm digital experience, customer engagement, digital experience platform, cross channel
    
IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : 
ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business
    
IBM
By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
Tags : 
mediamobz, product launch, online video marketing, customer experience, customer engagement
    
MEDIAmobz
By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014.
Tags : 
adobe, adobe digital index, benchmarking, marketing, smartphone
    
Adobe
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Tags : 
mediamobz, marketing, product launch, promotion, mobile marketing
    
MEDIAmobz
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
Tags : 
campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
Tags : 
wom, word of mouth, social media conversation, online conversation, earned media
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
Tags : 
instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
By: LogMeIn     Published Date: Jul 18, 2014
This report by Frost and Sullivan focuses on the state of the web conferencing market and enabling workplace transformation for enhanced teamwork and productivity.
Tags : 
join.me, conference calling, online meetings, screensharing, enhancing teamwork
    
LogMeIn
Start   Previous   1 2 3 4 5 6 7 8 9    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.