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Mobile Marketing

Results 1 - 25 of 201Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
Tags : 
integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for todays mobile world, and increase conversions? In this new eBook youll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : 
invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions
    
Invoca
By: Acquia     Published Date: Jul 15, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
best practices for redesign, mobile computing, mobile friendly site design, responsive design, managed hosting services
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
Tags : 
usability, e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
The mobile revolution offers a big upside for retailers: revenue, loyalty and brand equity. But to win in mobile, you need to know how to personalize without getting creepy, what your app should do when a customer walks into your store, or how to spark a mobile moment to ignite sales. In this guide, mobile retail experts share how they use apps with push messaging to increase conversions, cart size and purchase frequency. Download now to learn how to build stronger relationships with your mobile customers.
Tags : 
e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
With its history of embracing innovation, it was natural for Walgreens to employ mobile apps with push messaging as a primary communication channel for customer engagement. Find out how the national retailer improves the quality of life for customers, while improving operational efficiency and creating long-term loyalty.
Tags : 
e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
Tags : 
advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
Tags : 
responsive web design, adobe, interactive marketing, web analytics, managed hosting services
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : 
apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
This report will analyse how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : 
promoting apps, how to promote apps, a guide to promoting apps, adobe, interactive marketing
    
Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : 
hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : 
ibm, ibm digital experience, customer engagement, digital experience platform, cross channel
    
IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : 
ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business
    
IBM
By: blueconic     Published Date: May 22, 2014
The individual customer central in all online communication
Tags : 
online engagement, cross channel marketing, real-time marketing, inbound marketing, interactive marketing
    
blueconic
By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
Tags : 
mediamobz, product launch, online video marketing, customer experience, customer engagement
    
MEDIAmobz
By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with a mobile engagement platform.
Tags : 
ibm, emm, mobile engagement, mobile, mobile engagement platform
    
IBM
By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management
    
IBM
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Tags : 
mediamobz, marketing, product launch, promotion, mobile marketing
    
MEDIAmobz
By: LogMeIn     Published Date: Jul 18, 2014
This report by Frost and Sullivan focuses on the state of the web conferencing market and enabling workplace transformation for enhanced teamwork and productivity.
Tags : 
join.me, conference calling, online meetings, screensharing, enhancing teamwork
    
LogMeIn
By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the business success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagementboth at the event and beyond.
Tags : 
sports franchises, mobile apps for fans, sports team mobile app, content management systems, interactive marketing
    
Phunware
By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014.
Tags : 
adobe, adobe digital index, benchmarking, marketing, smartphone
    
Adobe
By: Bazaarvoice     Published Date: Apr 30, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research 7 Ways the Mobile Consumer Changes Everything now.
Tags : 
bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers
    
Bazaarvoice
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketingif you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : 
adobe, marketing, online marketing, online video marketing, online video
    
Adobe
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