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Mobile Marketing

Results 1 - 25 of 180Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketingif you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : 
adobe, marketing, online marketing, online video marketing, online video
    
Adobe
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itand the strategies you need to gain a competitive edge. Youll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : 
adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement
    
Adobe
By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing
    
Adobe
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing
    
MEDIAmobz
By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in todays more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : 
mobility, mobile, collaboration, crm, customer service
    
Oracle
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
Tags : 
campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
Tags : 
wom, word of mouth, social media conversation, online conversation, earned media
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
By: Oracle Corporation     Published Date: Aug 16, 2013
Use this infographic to introduce yourself to Social Relationship Management (SRM). With this step-by-step guide, you'll learn how to engage with social fans, develop and monetize those relationships, and deliver ROI over the long term.
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social media, advertising agencies, internet marketing, marketing research, traditional marketing
    
Oracle Corporation
By: PossibleNOW     Published Date: Mar 21, 2013
Last year millions of cell phones may have stopped ringing due to the new FCC rules that went into effect requiring marketers to obtain prior express written consent to call or text cell phones for solicitation purposes. What changed? What do you need to do? Get the answers to the top 6 questions that every marketer should ask about these new rules.
Tags : 
email marketing, social media, marketing research, traditional marketing, mobile marketing
    
PossibleNOW
By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with through a mobile engagement platform.
Tags : 
ibm, emm, mobile engagement, mobile, mobile engagement platform
    
IBM
By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
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ibm, emm, smartphone, mobile, push notifications
    
IBM
By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management
    
IBM
By: IBM     Published Date: Mar 13, 2014
When it comes to design patterns, the battle between push and pull has been ongoing since the start. Both models have their place. But the authors of this IBM Redbooks Point-of-View article, including IBM WebSphere VP Jerry Cuomo, argue that in many situations, pushing data to users as it changes can consume far fewer resources than a conventional pull pattern.
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ibm, ibm redbooks, ibm websphere, marketing, mobile
    
IBM
By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps
    
Adobe
By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, theres a great risk that your app wont stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : 
forrester, adobe, mobile app promotion, mobile app, mobile applications
    
Adobe
By: Xero     Published Date: Feb 18, 2014
You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.
Tags : 
online accounting, marketing, small business, smb, finances
    
Xero
By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management
    
IBM
By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking
    
appia
By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce
    
IBM
By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
By: Adobe     Published Date: Nov 07, 2013
Marketers social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
Tags : 
adobe, forrester social wave, social relationship platform, srp, significant vendors
    
Adobe
By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in todays more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : 
mobility, mobile, collaboration, crm, customer service
    
Oracle
By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
By: Oracle Corp     Published Date: Oct 28, 2013
Start your journey to growing revenue by registering below for this free event on Oracle's CRM WebTV channel.
Tags : 
oracle, mobile and social selling, sales cloud, sales management, sales analytics
    
Oracle Corp
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