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Emerging Marketing

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By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
Tags : 
social data, social marketing, marketing maturity, marketing strategy, customer insights
    
Meltwater
By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. Itll also include some practical applications to help you both improve and understand your performance so that youre in a better position to prove out the success of your program to your higher-ups.
Tags : 
media intelligence, data, media monitoring, media landscape, traditional media
    
Meltwater
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : 
forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : 
online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three imperatives facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
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retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
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retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
Tags : 
edatasource, email tools, email performance, email subject line, real-time data
    
eDataSource
By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
pluris, case study, media, order conversion, optimization
    
Pluris
By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMSs complete end-to-end customer relationship marketing solution.
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pluris, integrated, marketing, life cycle, engagement
    
Pluris
By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : 
pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing
    
Pluris
By: Higher Logic     Published Date: May 05, 2015
Higher Logic created this Customer Engagement Blueprint to help you jump-start your customer community and set actionable goals.
Tags : 
customer community, customer engagement, marketing strategy, emerging marketing, social media
    
Higher Logic
By: Pluris     Published Date: May 05, 2015
Download this guide today to learn how to maximize time with informed buyers and optimize customer interactions!
Tags : 
pluris, retailers, customer interactions, outreach, word of mouth
    
Pluris
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : 
gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility
    
Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs
    
Adobe
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : 
mobile marketing, email marketing, mobile design, roi, smartphones
    
Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
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email marketing, message deliverability, smtp relay, brand awareness, customer engagement
    
Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : 
email drip campaign, content marketing, crm, customer engagement, email marketing
    
Campaigner
By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the worlds greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
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