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Emerging Marketing

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By: SmartFocus     Published Date: Apr 23, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : 
forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Dont do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatchs powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
By: Mobify     Published Date: Apr 20, 2015
In this workbook, weve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, weve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
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mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics
    
Mobify
By: Mobify     Published Date: Apr 20, 2015
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : 
marketing automation, marketing, roi, benefits, grow your business
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, youll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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b2b, mobile marketing, emerging marketing, lead generation, content management systems
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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social media, integrate, marketing channels, act-on, marketing strategy
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
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act-on, ebook, page content, seo, search engine
    
Act-On
By: Acquia     Published Date: Apr 16, 2015
La mise en rcit ou storytelling figure depuis longtemps dans la liste des ingrdients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec lavnement de lre digitale et des canaux web et mobiles qui permettent aux marques de sengager directement avec leurs clients.
Tags : 
effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
Tags : 
effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
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edatasource, email tools, email data, competitive tracker, design tracker
    
eDataSource
By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. Its time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Tags : 
email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email
    
Movable Ink
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
Tags : 
inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing
    
eDataSource
By: Quantcast     Published Date: Apr 07, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
By: Movable Ink     Published Date: Apr 07, 2015
Its not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : 
email marketing, contextual marketing, contextual email, ebook, email marketing ebook
    
Movable Ink
By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
Tags : 
email marketing, contextual marketing, contextual email, ebook, email marketing ebook
    
Movable Ink
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Offerpop     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn whats coming next. In this free report, well share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit
By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: Marketers are looking for new digital experience strategies and solutions Experience-driven commerce helps maximize conversions and revenue The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: 65% of companies use customer data to personalize the web experience Personalization drives a 14% average uplift in sales Integrated marketing technology enables personalization at scale
Tags : 
personalization, marketing, web experience, sales, marketing technology
    
Adobe
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