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Emerging Marketing

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By: Phunware     Published Date: Aug 27, 2014
Brands are catching on to the unbelievable customer engagement potential of monile location-based marketing. In fact, the $12.2-billion location-based technology market is expected to nearly quadruple in the next four years. To keep up with the times, many companies are considering adding beacons, Wi-Fi location, and geo-fencing to their physical locations and brick-and-mortar-stores to allow them to trackand monetizethe movement of their customers. The first step is selecting a location-based marketing partnerbut where do you begin?
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location based services, wi-fi beacons, geofencing, ble, bluetooth low energy technology
    
Phunware
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brands market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact
    
Crimson Hexagon
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetates open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
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email marketing design, personalization technology, ctr, email design templates, email marketing
    
Monetate
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
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ibm, mobile, engage, strategy, brand loyalty
    
IBM
By: IBM     Published Date: Aug 14, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile, marketing, consumer, marketer
    
IBM
By: IBM     Published Date: Aug 14, 2014
IBM Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing
    
IBM
By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence
    
Phunware
By: Adobe     Published Date: Aug 05, 2014
In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.
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forrester, mobile trends, mobile, digital operations, business value
    
Adobe
By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. Cest pour cette raison que le mobile affectera bien plus que vos oprations digitales: il va transformer votre activit toute entire. En 2014, les entreprises vont dvelopper leurs investissements pour centrer leurs activits autour du mobile. Ce cinquime rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous rserve cette anne ainsi que les thmes ultra-mdiatiss dont nous pensons quils ne constituent pas une valeur commerciale relle court terme.
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forrester, mobile trends, mobile, digital operations, business value
    
Adobe
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
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phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
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responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
Fostering Continuous Success in the Digital World
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digital lifecycle management, improving the digital experience, digital management, website development, emerging marketing
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
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usability, e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
The mobile revolution offers a big upside for retailers: revenue, loyalty and brand equity. But to win in mobile, you need to know how to personalize without getting creepy, what your app should do when a customer walks into your store, or how to spark a mobile moment to ignite sales. In this guide, mobile retail experts share how they use apps with push messaging to increase conversions, cart size and purchase frequency. Download now to learn how to build stronger relationships with your mobile customers.
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e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
With its history of embracing innovation, it was natural for Walgreens to employ mobile apps with push messaging as a primary communication channel for customer engagement. Find out how the national retailer improves the quality of life for customers, while improving operational efficiency and creating long-term loyalty.
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e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
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advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
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digital trends 2014, digital trends report, adobe digital trends, emerging marketing, business intelligence
    
Adobe
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