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Emerging Marketing

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By: destinationCRM.com     Published Date: Mar 18, 2015
According to Forrester Research group, "Personalizing Customer Service Interactions" is among the top key trends facing customer service organizations today and a driving trend in 2015. Knowing a customer's history, communications preferences, and other unique data points is crucial to delivering a personalized and customized experience.
Tags : 
crm, customer data, customer personalization, prospects, business intelligence
    
destinationCRM.com
By: Quantcast     Published Date: Feb 27, 2015
Did you know that Programmatic was voted the Association of National Advertisers marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : 
online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing
    
Quantcast
By: MediaMath     Published Date: Feb 27, 2015
Download The CMO Solution Guide to Programmatic Marketing Now From the RFP, to onboarding, to managing campaigns what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll werent sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
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marketing solutions, programmatic marketing, mediamath, campaign management, emerging marketing
    
MediaMath
By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
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mediamath, ecommerce, marketing solutions, programmatic advertising, emerging marketing
    
MediaMath
By: MediaMath     Published Date: Feb 27, 2015
Advancing Practices in Real-Time Marketing, a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
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real-time marketing, one-to-one marketing, marketing solutions, advanced marketing, emerging marketing
    
MediaMath
By: ClearSlide, Inc     Published Date: Feb 25, 2015
CIOs and CRM line-of-business executives, such as VPs of sales, VPs of digital commerce, VPs of customer services and CMOs, should work together to identify specific big data and analytics use cases relevant to their organizations, to coordinate efforts and transform customer engagement.
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crm, big data, customer engagement, customer service, emerging marketing
    
ClearSlide, Inc
By: Mobify     Published Date: Feb 20, 2015
Mobifys Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, youll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
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mobile strategy, mobile development, mobile technology, customer engagement, emerging marketing
    
Mobify
By: Quantcast     Published Date: Feb 18, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy
    
Evergage, Inc.
By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
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use of technology in recruitment, new recruitment methods, mobile jobseekers, social media, customer experience/engagement
    
Lumesse
By: CrownPeak     Published Date: Feb 12, 2015
Download this guide to learn some of the reasons that new website projects take so long to launch, and the 5 ways to speed them up.
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crownpeak, website, website launches, website development, digital marketing
    
CrownPeak
By: Jive     Published Date: Feb 12, 2015
Relive this webinar with leading industry analyst Brian Vellmure. Flanked by seasoned CIOs (and Jive customers) Tony McGivern of FICO and Patrick OHare of Spectrum Health, Brian explores how CIOs are taking the lead in guiding their organizations through a rapidly evolving technology landscape. Topics covered include: Navigating internal politics to overcome technological inertia Choosing infrastructure and platforms that allow rapid technology adoption at scale Shifting focus to exploit a fundamentally different technological landscape Balancing and evolving the role of CIOs from cutting costs to driving business strategy
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enterprise, transition, interaction, digital business, social networks
    
Jive
By: Jive     Published Date: Feb 12, 2015
Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. This study identifies several key areas of market opportunity and provides criteria by which vendors can be judged now and over the next 5 years.
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enterprise, transition, interaction, digital business, social networks
    
Jive
By: Jive     Published Date: Feb 12, 2015
The Forrester Wave can help your organization in evaluating an enterprise social platform. The full report covers 13 vendors with specific information on core functionality and strategy.
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enterprise, transition, interaction, digital business, social networks
    
Jive
By: Jive     Published Date: Feb 12, 2015
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isnt what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as painful as stepping on a pile of Legos. Download the e-book to learn how implementing a collaboration system connects systems of record the easy way.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
By: Jive     Published Date: Feb 12, 2015
With its in-depth guidance and independent third-party vendor evaluations, Gartners Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
By: SocialChorus     Published Date: Feb 10, 2015
Todays modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers wont even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling in just 2 minutes a day.
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social selling, social media, best practices, social selling platform, modern buyer
    
SocialChorus
By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
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creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments
    
Adobe
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
Tags : 
digital marketing, marketing personalization, persona-based marketing, target persona, email marketing
    
Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are realthey just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: Identify and navigate digital complexity Explore your development options to get to market faster Learn how to choose and work with the right digital partners
Tags : 
digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Tags : 
teradata, digital, marketing, brand, engagement
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprinta roadmap evenfor CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Tags : 
terada, forbes, insights, marketing, silos
    
Teradata
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