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Emerging Marketing

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By: SocialChorus     Published Date: Oct 15, 2014
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
Tags : 
socialchorus, marketing, advocate marketing, employee advocacy, brand awareness
    
SocialChorus
By: Phunware     Published Date: Oct 14, 2014
Mobile Location Marketing Insights on how location-aware technology increase engagement and revenue.
Tags : 
mobile location marketing, location aware technology, showrooming, geo-fence, mobile push notifications
    
Phunware
By: Phunware     Published Date: Oct 14, 2014
In this article, well look at how location-aware (also called location-based) technologies are evolving, and how some of the newer developments might benefit your organization.
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mobile location marketing, location aware technology, geo-fence, mobile push notifications, mobile beacons
    
Phunware
By: Phunware     Published Date: Oct 14, 2014
Hospitals are like miniature cities: They grow and change in ways that arent always orderly or predictable. Buildings get remodeled or repurposed. Wings get added or extended. Interconnections may or may not make sense from a geographic point of view. For a patient or visitor, trying to navigate the average hospital is like getting dropped into a new city without a map, and perhaps without speaking the language. Its tricky, to say the least. Many of todays most forward-thinking hospitals are launching free, branded mobile applications that feature turn-by-turn wayfinding information, interactive maps, helpful push notifications and additional patient resources.
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mobile for hospitals, wayfinding for hospitals, location services for hospitals, hospital mobile apps, mobile marketing
    
Phunware
By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
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yext, google, search marketing, geo marketing, google search
    
Yext
By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and todays leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
Tags : 
mobile apps, user enablement, mobile workforce, mobile content, emerging marketing
    
bigtincan
By: bigtincan     Published Date: Oct 10, 2014
These days, business productivity depends largely on the ability to securely access and interact with a wide range of information over mobile devices, such as tablets and smartphones. From sales executives to field technicians, the demand for accessing corporate content securely on mobile devices is growing exponentially. In the past, implementing security measures to protect corporate content has involved VPNs, intranets, firewalls and passwords. However the increasing uptake of mobile devices in corporate settings means security measures must be implemented over a plethora of networks and devices. bigtincan has created a powerful solution with BigTinCan hub. An application for mobile devices, it allows for the distribution, management and governance of a range of content, including documents and rich media content, with enterprise-grade security.
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mobile apps, mobile content, mobile security, corporate content, emerging marketing
    
bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content and understanding how to use it is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
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mobile sales, mobile sales enablement, on-demand content, market share, emerging marketing
    
bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Understanding content value and unlocking the tribal knowledge that exists among mobile workforces is one of the key drivers that can improve how an organization operates in the age of mobile computing. By implementing Content Intelligence, mobile users can easily learn from their colleagues and leverage the domain expertise and the content that works best. Its the ultimate way to get people working together to improve the productivity of every user within the organization.
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mobile content, b2b, content intelligence, content value, emerging marketing
    
bigtincan
By: bigtincan     Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
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idc technology, file sync, mobile content, content mobilization platform, emerging marketing
    
bigtincan
By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : 
branding, quality content, emerging technology, emerging marketing, business intelligence
    
Thismoment
By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : 
socialchorus, advocate marketing, brand content creation, content creation, advocate content
    
SocialChorus
By: SocialChorus     Published Date: Oct 06, 2014
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing
    
SocialChorus
By: Monetate     Published Date: Sep 30, 2014
Interested in starting a testing program, but struggling to get internal support? We know, its crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you. And thats why we created this white paper. Inside, youll find a specific plan on how to convince your companys leaders that website testing is essential to the overall business.
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website testing, internal support, buy-in, emerging marketing, business intelligence
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
Heres a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
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mobile commerce, mobile trends, mobile devices, ecommerce, email marketing
    
Monetate
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgetsAmazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesnt use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics, emerging marketing
    
Monetate
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
Tags : 
marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcoves Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : 
digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Tags : 
video cloud, video content, live video content, emerging marketing, interactive marketing
    
Brightcove
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
Tags : 
mobile apps, madp, platform development, business intelligence, usability
    
Adobe
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