Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Emerging Marketing
 

Emerging Marketing

Results 1 - 25 of 817Sort Results By: Published Date | Title | Company Name
By: Phunware     Published Date: Aug 27, 2014
Brands are catching on to the unbelievable customer engagement potential of monile location-based marketing. In fact, the $12.2-billion location-based technology market is expected to nearly quadruple in the next four years. To keep up with the times, many companies are considering adding beacons, Wi-Fi location, and geo-fencing to their physical locations and brick-and-mortar-stores to allow them to trackand monetizethe movement of their customers. The first step is selecting a location-based marketing partnerbut where do you begin?
Tags : 
location based services, wi-fi beacons, geofencing, ble, bluetooth low energy technology
    
Phunware
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brands market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact
    
Crimson Hexagon
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : 
digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetates open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
Tags : 
email marketing design, personalization technology, ctr, email design templates, email marketing
    
Monetate
By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
Tags : 
emerging marketing, internet marketing
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : 
act-on, marketing, integration, lead scoring, b2b
    
Act-On
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
Tags : 
ibm, mobile, engage, strategy, brand loyalty
    
IBM
By: IBM     Published Date: Aug 14, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : 
ibm, mobile, marketing, consumer, marketer
    
IBM
By: IBM     Published Date: Aug 14, 2014
IBM Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : 
ibm, mobile, web push, free notifications, marketing
    
IBM
By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
Tags : 
online marketing, marketing practices, mobile usage trends, web analytics, market research
    
Adobe
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : 
marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : 
retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
Tags : 
phunware, mobile, physical marketing analytics, location analytics, business intelligence
    
Phunware
By: Intel Services     Published Date: Aug 11, 2014
With more exposure to different industries and the continued diversification of attendees, it is clear that hackathons have evolved. Learn the tips and tricks to making your next Hackathon a success.
Tags : 
diversification, hackathons, tips and tricks, exposure, online video marketing
    
Intel Services
By: BloomReach     Published Date: Aug 08, 2014
To be recognized, to be listened to, to be understood -- they are among the most basic human desires. We want those who we deal with to know us. We want our experiences to be personal.
Tags : 
bloomreach, search marketing, retail marketing, personalization, website personalization
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
Tags : 
bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
By: Adobe     Published Date: Aug 05, 2014
In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.
Tags : 
forrester, mobile trends, mobile, digital operations, business value
    
Adobe
By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. Cest pour cette raison que le mobile affectera bien plus que vos oprations digitales: il va transformer votre activit toute entire. En 2014, les entreprises vont dvelopper leurs investissements pour centrer leurs activits autour du mobile. Ce cinquime rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous rserve cette anne ainsi que les thmes ultra-mdiatiss dont nous pensons quils ne constituent pas une valeur commerciale relle court terme.
Tags : 
forrester, mobile trends, mobile, digital operations, business value
    
Adobe
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : 
phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
Tags : 
crowdcompass, cvent, mobile applications, mobile app, event mobile app
    
CrowdCompass by Cvent
By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
Tags : 
integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.