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Emerging Marketing

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By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
Tags : 
marketing automation, content marketing, marketing automation tools, video engagement metrics, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcoves Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : 
digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
Tags : 
online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Tags : 
video cloud, video content, live video content, emerging marketing, interactive marketing
    
Brightcove
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : 
email, e-commerce, email management, email marketing, emerging marketing
    
IBM
By: Acquia     Published Date: Sep 09, 2014
Cet eBook sadresse tous ceux qui dsirent approfondir leur savoir-faire en matire de personnalisation. Le document revient tout dabord sur la notion dA/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
Tags : 
custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. Thats 75 million per hour, 1.25 million per minute and 20,833 per second. Olapics new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
Tags : 
user generated content, visual commerce, visual marketing, visual content, emerging marketing
    
Olapic
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble dinformations, de rsultats de recherches et de conseils pour mener bien leur mission et transformer leur entreprise en intgrant avec succs la rvolution digitale.
Tags : 
digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont prsents dans cet eBook pour illustrer la stratgie digitale des marques pour: 1. Crer des expriences digitales engageantes 2. Bases sur de la production de contenus appropris 3. Dlivrs au bon moment au point dinteraction le plus pertinent.
Tags : 
think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
By: Resonate Insights     Published Date: Sep 05, 2014
Examining the impact of values, roles, and life stages on proactivity & adherence in the American patient.
Tags : 
pharmaceutical marketing, campaign effectiveness, motivations, emerging marketing, market research
    
Resonate Insights
By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
Tags : 
direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software
    
Resonate Insights
By: Resonate Insights     Published Date: Sep 05, 2014
Millennials, motivations, and what it means for auto manufacturers.
Tags : 
buying insights, scale and reach, consumer data, emerging marketing, business intelligence
    
Resonate Insights
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an always on focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : 
proofhq, marketing, agility, digital marketing, roi
    
ProofHQ
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : 
digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetates open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
Tags : 
email marketing design, personalization technology, ctr, email design templates, email marketing
    
Monetate
By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
Tags : 
emerging marketing, internet marketing
    
Act-On
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : 
act-on, marketing, integration, lead scoring, b2b
    
Act-On
By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
Tags : 
inkling, content creation, content quality, digital content quality, digital content formats. editing
    
Inkling
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