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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 328Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : 
email, e-commerce, email management, email marketing, emerging marketing
    
IBM
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
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spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble dinformations, de rsultats de recherches et de conseils pour mener bien leur mission et transformer leur entreprise en intgrant avec succs la rvolution digitale.
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digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont prsents dans cet eBook pour illustrer la stratgie digitale des marques pour: 1. Crer des expriences digitales engageantes 2. Bases sur de la production de contenus appropris 3. Dlivrs au bon moment au point dinteraction le plus pertinent.
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think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
Cet eBook sadresse tous ceux qui dsirent approfondir leur savoir-faire en matire de personnalisation. Le document revient tout dabord sur la notion dA/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
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custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, its crucial to understand your target audience and the types of content they want to consume. Whether youve been creating content for years or are just getting started, its important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business
    
Oracle
By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetates open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
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email marketing design, personalization technology, ctr, email design templates, email marketing
    
Monetate
By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todays empowered customer, but whats that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizations digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing
    
Monetate
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things dont happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to feel the burn and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program, email marketing
    
Bronto
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
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leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life and this isnt an easy undertaking. With so much information being created, how do marketers rise above the noise? At its essence, content marketing is about creating and curating content that your current or potential customers find valuable, useful, and shareable. Instead of seeking a hard sell, its primary goal is to establish a relationship that builds trust, awareness, and brand affinity. Thats a lot to swallow so to help give some perspective on what 2014 has in store, we partnered with The CMO Club and surveyed over 200 CMOs from Fortune 500 companies around the country. They were asked questions about content marketing, their biggest priorities and challenges for the year, and the best ways to engage their audiences. Download hear to read what they said!
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spredfast, social, social content, social media, content marketing
    
Spredfast, Inc.
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
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online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing
    
Brightcove
By: Brightcove     Published Date: Jun 12, 2014
This paper focuses on the strides being made by B2B content marketers in North America
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b2b marketing, content marketing, marketing trends, email marketing, content management systems
    
Brightcove
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business
    
Act-On
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve
    
Bronto
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals.
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Brontos marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends
    
Bronto
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
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