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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 339Sort Results By: Published Date | Title | Company Name
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. Its a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audiences attention this holiday seasonlook no furtherweve curated the top five social experiences for the holidays to inspire your efforts.
Tags : 
spredfast, holidays, social media, social experiences, creativity
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : 
spredfast, rtm, real time marketing, social, marketing strategy
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : 
spredfast, marketing, campaign tips, world cup, media properties
    
Spredfast, Inc.
By: Monetate     Published Date: Sep 30, 2014
Personalization. Its about the hottest topic out there for digital marketers. If youre going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuablenot always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : 
personalization, customer retention, customer loyalty, digital marketers, email marketing
    
Monetate
By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldnt you rather choose an ESP you can stick with for the long term? If your answer is yes, the 2014 ESP Selection Guide will help that happen.
Tags : 
clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
By: ClickMail Marketing     Published Date: Sep 23, 2014
Looking for an email service provider or wanting to see if your current ESP is really the right fit? The ESPinator is the easiest, most vendor-neutral way to find the top ESPs that match what you need.
Tags : 
clickmail, clickmail marketing, email service provider, esp, esp selection
    
ClickMail Marketing
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
Tags : 
spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organizations need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Tags : 
postup, mobile responsive, mobile email, email marketing best practices, design mobile
    
PostUp
By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
Tags : 
postup, email personalization, personalization, email content, email marketing strategies
    
PostUp
By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
Tags : 
consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : 
constant contact, email service, diy, small business, marketing solutions
    
Constant Contact
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. Its a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audiences attention this holiday seasonlook no furtherweve curated the top five social experiences for the holidays to inspire your efforts.
Tags : 
spredfast, holidays, social media, social experiences, creativity
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!
Tags : 
spredfast, rtm, real time marketing, social, marketing strategy
    
Spredfast, Inc.
By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumers opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Tags : 
mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management
    
UnsubCentral
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : 
email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program
    
UnsubCentral
By: Monetate     Published Date: Sep 30, 2014
Heres a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : 
mobile commerce, mobile trends, mobile devices, ecommerce, email marketing
    
Monetate
By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
Tags : 
postup, email test, email analytics, email testing, email marketing tools
    
PostUp
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : 
email, e-commerce, email management, email marketing, emerging marketing
    
IBM
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, its crucial to understand your target audience and the types of content they want to consume. Whether youve been creating content for years or are just getting started, its important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : 
personas, content, marketing, strategy, business
    
Oracle
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : 
marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : 
retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things dont happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to feel the burn and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
Tags : 
marketing automation, triggered emails, customer engagement, email marketing program, email marketing
    
Bronto
By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
Tags : 
digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
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