Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Email Marketing
 

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 350Sort Results By: Published Date | Title | Company Name
By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, youll discover: - Why omnichannel is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you cant afford to ignore - How your mobile presence can make or break a customers in- store experience
Tags : 
mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail
    
Mobify
By: Adobe     Published Date: Jan 12, 2015
Sometimes email is the forgotten marketing channel. Its not as new or topical as social or mobile, but its as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weve produced a marketers guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
adobe, email, marketing, campaign, channel
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data
    
Adobe
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : 
real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing
    
Quantcast
By: eDataSource     Published Date: Jan 05, 2015
Download this white paper today and learn about the key features of Inbox Tracker 2.0 and how it uses real time data from your customers to tell you if they received your communication. This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
Tags : 
real-time inbox monitoring, email monitoring, real time data, delivery rates, email marketing
    
eDataSource
By: eDataSource     Published Date: Jan 05, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
Tags : 
inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing
    
eDataSource
By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
Tags : 
email marketing, email competitive information, informative marketing, email competitive profile, emerging marketing
    
eDataSource
By: eDataSource     Published Date: Jan 05, 2015
We track daily 25 million email campaigns from 50,000 brands. Download this 1 page white paper on how we do it and learn how you gain real-time e-mail competitive intelligence.
Tags : 
email campaigns, email competitive intelligence, email monitoring, real-time, email service providers
    
eDataSource
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. Its a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audiences attention this holiday seasonlook no furtherweve curated the top five social experiences for the holidays to inspire your efforts.
Tags : 
spredfast, holidays, social media, social experiences, creativity
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : 
spredfast, rtm, real time marketing, social, marketing strategy
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : 
spredfast, marketing, campaign tips, world cup, media properties
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
Tags : 
spredfast, social media, social marketing, brand awareness, social conversions
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, What is the difference between Marketing Automation and Email Marketing? For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organizations resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, wed like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
By: Act-On     Published Date: Jan 08, 2015
Marketing automation gives sales teams not only new and expansive visibility into the buyers journey, but the ability to effectively engage with their hottest prospects and close more deals. In this eBook, youll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
Tags : 
act-on, sales, marketing, automation, benefits
    
Act-On
By: Act-On     Published Date: Jan 08, 2015
Its all about the leads. Its true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thats not always an easy task. So how do todays marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : 
act-on, content marketing, social media marketing, email marketing, search marketing
    
Act-On
By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
Tags : 
act-on, email guide, email campaigns, mobile emails, mobile devices
    
Act-On
By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organizations need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Tags : 
postup, mobile responsive, mobile email, email marketing best practices, design mobile
    
PostUp
By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
Tags : 
postup, email personalization, personalization, email content, email marketing strategies
    
PostUp
By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
Tags : 
consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : 
constant contact, email service, diy, small business, marketing solutions
    
Constant Contact
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. Its a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audiences attention this holiday seasonlook no furtherweve curated the top five social experiences for the holidays to inspire your efforts.
Tags : 
spredfast, holidays, social media, social experiences, creativity
    
Spredfast, Inc.
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.