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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 338Sort Results By: Published Date | Title | Company Name
By: Act-On     Published Date: Apr 18, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if its not just the latest black hole for marketing dollars. A marketers best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, well cover five best practices to help you do just that.
Tags : 
reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : 
reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: Act-On     Published Date: Apr 18, 2014
These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
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reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: Act-On     Published Date: Apr 18, 2014
This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
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reachmail, marketing automation, marketing, roi, benefits
    
Act-On
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
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sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
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sas, multichannel marketing, digital asset management, management system, marketing operations
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of todays modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve
    
Bronto
By: DNN Corp.     Published Date: Mar 26, 2014
This step-by-step playbook walks you through the five most important things you must do to recruit and engage your community. In this free playbook youll find: 10-point quick start checklist, Key responsibilities for the Community Manager, Top Tactics for recruiting and engaging community members Download this free playbook with all the essentials you need to build and manage your organizations online community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
By: Movable Ink     Published Date: Mar 25, 2014
Each season, the Movable Ink team honors innovative brands for creating agile email marketing campaigns that stand out in the inbox. The Winter 2014 edition of The Inkredible Five highlights five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns. Ready to be inspired? Download the e-book.
Tags : 
agile, email, examples, best practices, crm
    
Movable Ink
By: Movable Ink     Published Date: Mar 25, 2014
Movable Inks US Consumer Device Preference Report provides deep insight into the current popularity of various devices, examines differences in consumer engagement based on the devices they use, and shows how preferences vary across the nation. This quarters report also includes an exclusive look at device usage over the course of the critical 2013 holiday shopping season. The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening and interacting with brand marketing emails. The mobile takeover can no longer be considered mere speculation. Ready to find out more? Download the white paper now.
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agile, email, crm, device, targeting
    
Movable Ink
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
By: Urban Airship     Published Date: Feb 28, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users behavior, measuring both engagement and retention over a six-month period.
Tags : 
email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : 
email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
What what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, weve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Urban Airship
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals: Complete projects, fast Work with outside contractors and agencies, securely Access files here, there, everywhere Equip sales team with winning tools Distribute campaign content easily Learn why a powerful collaboration tool can help pull your marketing teams various functions together.
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Neustar     Published Date: Feb 25, 2014
The goal of Neustars Global Media Intelligence Report is to inform marketers about industry trends in 2013 so that they can better optimize their media planning and buying. The report covers key insights into cost, customer engagement and reach, and channel influence, as seen by one of the industrys leaders in information services and analytics. The report also looks at key metrics around impressions and actions by campaign type, online and offline channel influence, and offline first-party customer data performance compared to advertiser average. The Neustar Aggregate Knowledge Media Intelligence Platform has the data that Fortune 500 advertisers and agencies need to keep up with the explosion of digital channels and more efficiently spend their media dollars. The data analyzed for this report covered approximately 145 billion ad events, 61 billion impressions, and 10.5 million conversions.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media
    
Neustar
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