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E-commerce

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By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
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retention, automation, ecommerce, marketing, insight
    
Emarsys
By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
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revenue, ecommerce, marketing, analytics, revenue recovery
    
Emarsys
By: Emarsys     Published Date: May 21, 2015
Die meisten Hndler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien knnen Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der fr wertvolle Einblicke in diese Daten notwendig ist. Aber dafr ist der richtige Mix an technologischen Ressourcen notwendig.
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retention, automation, ecommerce, marketing, insight
    
Emarsys
By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurck. Das ist weder effizient noch nachhaltig. Die Rckgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklrt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery
    
Emarsys
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
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social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
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consumer products, customer engagement, commerce, crm & customer care, marketing research
    
SAP
By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
By: SAP     Published Date: May 15, 2015
Forresters study yielded four key findings: High customer expectations have led B2B firms to shift toward rich omni-channel experiences. Providing a comprehensive omni-channel experience helps ensure customer loyalty. Merchants will fall behind if they fail to adapt their technology to buyer needs. Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
By: Verint & Research Partners     Published Date: May 14, 2015
New to the CX role? Learn the CX buzzwords and concepts you need to know, discover the core elements of successful CX programs, and get the practical knowledge you need to deliver an effective customer engagement program.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint & Research Partners
By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three imperatives facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
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retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
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retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
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edatasource, email tools, email performance, email subject line, real-time data
    
eDataSource
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
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mobile marketing, email marketing, mobile design, roi, smartphones
    
Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing
    
Campaigner
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Dont do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketings role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle
    
Act-On
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing
    
eDataSource
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Acquia     Published Date: Feb 26, 2015
With Lushs in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business growsfocusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system cant meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : 
commerce, content and commerce, personalization, increasing conversions, digital marketing
    
Acquia
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