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Results 1 - 25 of 313Sort Results By: Published Date | Title | Company Name
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
Tags : 
website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how a Neustar customer thwarted Blackbeard, a self-styled DDoS Pirate. Using Neustar SiteProtect, a cloud-based DDoS mitigation service, this everyday IT hero was able to quickly block the attacks.
Tags : 
website development, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
Tags : 
website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
Tags : 
advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
Tags : 
bronto, magneto, shopping cart adandonment, ecommerce, online shopping
    
Bronto
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : 
turn, forbes insights, privacy, big data, marketing
    
Turn
By: Neustar     Published Date: Feb 25, 2014
The goal of Neustars Global Media Intelligence Report is to inform marketers about industry trends in 2013 so that they can better optimize their media planning and buying. The report covers key insights into cost, customer engagement and reach, and channel influence, as seen by one of the industrys leaders in information services and analytics. The report also looks at key metrics around impressions and actions by campaign type, online and offline channel influence, and offline first-party customer data performance compared to advertiser average. The Neustar Aggregate Knowledge Media Intelligence Platform has the data that Fortune 500 advertisers and agencies need to keep up with the explosion of digital channels and more efficiently spend their media dollars. The data analyzed for this report covered approximately 145 billion ad events, 61 billion impressions, and 10.5 million conversions.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media
    
Neustar
By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiationand to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
Tags : 
ibm, retail, reinventing retail, smarter commerce, buy process
    
IBM
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Dyn     Published Date: Feb 19, 2014
Its well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.
Tags : 
dyn, dns, email, transactional email, consumer interaction
    
Dyn
By: Dyn     Published Date: Feb 19, 2014
Do-it-yourself projects are great and can save you money, just not when it comes to doing your own DNS. In this paper, learn about four different reasons why outsourcing your DNS will actually save you money and time in the long run.
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dyn, dns, dns services, managed dns services, outsourcing
    
Dyn
By: Dyn     Published Date: Feb 19, 2014
If your ads are slow to load, chances are, consumers arent going to wait around to see them. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming.
Tags : 
dys, advertising, network, latency, advertising network latency
    
Dyn
By: Dyn     Published Date: Feb 19, 2014
DDoS, cache poisoning, footprinting, oh my! Who knew that there were so many ways to threaten the security of your DNS? Find out all of the scary details about these attacks and what you can do to prevent them.
Tags : 
dyn, dns, domain name system, dns security, security
    
Dyn
By: Dyn     Published Date: Feb 19, 2014
The cost of security might seem steep, but compared to what youll have to pay to mitigate a DDoS attack, itll look like chump change. DDoS attacks dont just cost your company the annoyance of downtime, but brand reputation, customer acquisition, and of course, sales all are affected.
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dyn, ddos, ddos attacks, security, protection
    
Dyn
By: Informatica     Published Date: Feb 10, 2014
Retail has evolved from single/siloed channels to omnichannel. This FitForCommerce paper explores changing expectations and buying behaviors; the critical role of a PIM solution; using PIM solutions to combine product and customer data; and more.
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crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Informatica
By: Eloqua     Published Date: Dec 18, 2013
Defining the Modern Marketer: From Real to Ideal
Tags : 
oracle, eloqua, marketing, modern marketer, btob
    
Eloqua
By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
By: Kalio     Published Date: Nov 11, 2013
What you have in your hands is the exclusive pre-release edition of this text book that has not been offered publicly. This eBook will grow as eCommerce evolves and the content will be updated and refined to bring you the latest, most relevant strategies and best practices. This eBook has two main parts, one on executive strategy and another on best practices. The strategies and best practices in this eBook stand out as stories and can be read individually. Read this eBook however you like; start from the bottom or skip to the section youre most interested in and cover the rest later. We hope you enjoy reading the eBook and if you have any questions, comments, suggestions, or strategies of your own that you would like to include in this eBook please email: your.partner@kaliocommerce.com.
Tags : 
e-commerce, sales
    
Kalio
By: PossibleNOW     Published Date: Jul 31, 2013
Customers want to drive the conversation with your brand. You can enhance customer engagement, speed the sales cycle and improve marketing ROI if your preference management strategy delivers on its full potential. 5 key principles can make it work!
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
PossibleNOW
By: PossibleNOW     Published Date: Jun 27, 2013
Preference management is more than a compliance initiative it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!
Tags : 
search marketing, email marketing, advertising agencies, internet marketing, marketing research
    
PossibleNOW
By: PossibleNOW     Published Date: Feb 19, 2013
According to Forrester Research, the average consumer will receive a whopping 9,000 email marketing messages this year. Customer engagement is what separates your brand from the noise around it. Get 10 specific tips to help you earn opt-ins and build your brand community.
Tags : 
email marketing, website development, emerging marketing, social media, advertising agencies
    
PossibleNOW
By: Oracle Corporation     Published Date: Jan 23, 2013
This white paper provides a step-by-step guide for determining your strategyand the proper mix of marketing channelsin social media.
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Oracle Corporation
By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across todays turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Tags : 
ibm, marketing, marketing strategy, marketing performance, digital marketing
    
IBM
By: Dyn     Published Date: Mar 27, 2014
Its well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.
Tags : 
dyn, dns, email, transactional email, email security
    
Dyn
By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth and offer a few guidelines for getting them right.
Tags : 
aimia, inflection points, marketing, customer loyalty, customer interaction
    
Aimia
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