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E-commerce

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By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the worlds most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media
    
Bazaarvoice
By: Avalara     Published Date: Nov 04, 2014
Surprising operations and compliance issues can ruin your holiday business cheer. Get 12 tips to stay focused on the five billion dollars up for grabs this holiday season.
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e-commerce, sales
    
Avalara
By: IBM     Published Date: Nov 04, 2014
Cybercrime prevention needs to reach beyond fraud prevention. Organizations also need to consider deployment costs, management complexity, impact to customers and regulatory compliance. This document examines seven best practices for achieving effective, sustainable cybercrime prevention.
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threat prevention, cybercrime, it security, malware protection, crm solutions/software
    
IBM
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
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mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: IBM     Published Date: Nov 04, 2014
The holistic, integrated fraud-prevention platform from Trusteer, an IBM company, effectively protects financial institutions against the full range of attack vectors responsible for the majority of online and cross-channel fraud, including account takeover.
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cybercrime, fraud-prevention, cyber threat, security, emerging marketing
    
IBM
By: AdRoll     Published Date: Oct 29, 2014
In this guide, well help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi
    
AdRoll
By: Avalara     Published Date: Oct 23, 2014
Drop shipping may affect your tax liabilities. Should ecommerce customers pay tax? Who has the responsibility to collect?
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e-commerce, sales
    
Avalara
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: Thismoment     Published Date: Oct 08, 2014
So, youre thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, youve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence
    
Thismoment
By: BloomReach     Published Date: Aug 29, 2014
Your site visitors arrive with one goal: to easily discover what they want or need. They have elevated expectations shaped by Internet search engines that learn continuously, deliver relevant results and seek to understand what the consumer means from what they typed, clicked on and engaged with. Unfortunately, the reality on most e-commerce sites falls far short and these poor experiences inhibit both business growth and brand loyalty. Smart e-commerce leaders have put big budgets into efforts to get their products found through site search, browsing and personalized recommendations.
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e-commerce
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
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bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
By: MarketLive     Published Date: Jul 23, 2014
The MarketLive Performance Index Vol. 25
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e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Discover how a merchant achieved 117% ROI with MarketLive. Download a copy of the commissioned study conducted by Forrester Consulting.
Tags : 
e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Download our whitepaper today and learn how to decrease cart abandonment rates and grow sales across all touchpoints.
Tags : 
e-commerce, sales
    
MarketLive
By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance departmentfrom real-time reporting to global consolidationhave increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: Why most financial software systems hinder your ability to get good financial information The six key questions you need to ask before considering a move to a cloud-based financial solution Why the process for evaluating software is different for cloud solutions and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, e-commerce
    
Intacct Corporation
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
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marketing software, web analytics, usability, e-commerce, sales
    
Informatica
By: Informatica     Published Date: Jun 14, 2014
Where do you appear in search results? Not last, but not first? How can you position yourself closer to the top of the page so that potential customers can find you? Learn how to leverage your product data to assist in search engine optimization.
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e-commerce, search engine optimization (seo), sales
    
Informatica
By: Informatica     Published Date: Jun 14, 2014
Perfect product data is essential to differentiate your business and provide customers with a dynamic, personalized experience. Learn how PIM can be used to guide and inspire your customers with instant, highly relevant content such as real product recommendations and dynamic cross- and up-selling.
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e-commerce, sales
    
Informatica
By: Kalio     Published Date: May 01, 2014
Shoppers are continually bombarded with choices. Seeing is believing and that means giving products the visibility they deserve. We have selected 18 tactics that make products the star and are sure to grab the buyers attention in todays fast paced shopping world. In order to digest the information quickly three elements support each tactic including current trends, a visual example or two to engage the reader while a concluding takeaway provides food-for-thought grounding the retail opportunity.
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crm & customer care, marketing research, e-commerce, sales
    
Kalio
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
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emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and priceseven as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
Tags : 
ibm, retail, ecommerce, big data, retail technology
    
IBM
By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : 
ibm, retail, social media, social media analytics, consumer insights
    
IBM
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
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