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E-commerce

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By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things dont happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to feel the burn and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program, email marketing
    
Bronto
By: MarketLive     Published Date: Jul 23, 2014
The MarketLive Performance Index Vol. 25
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e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Discover how a merchant achieved 117% ROI with MarketLive. Download a copy of the commissioned study conducted by Forrester Consulting.
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e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Download our whitepaper today and learn how to decrease cart abandonment rates and grow sales across all touchpoints.
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e-commerce, sales
    
MarketLive
By: Urban Airship     Published Date: Jul 10, 2014
Consumers will be turning to their phones for holiday season shopping, and retailers are scrambling to find a way to cut through the noise to drive sales. In our latest data study on mobile push messaging, we reveal how retailers are boosting app opens by 35% on average through segmentation and targeting, with even a single targeting element dramatically boosting response rates. Read what companies like REI and William Hill are doing to optimize their results.
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usability, e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
The mobile revolution offers a big upside for retailers: revenue, loyalty and brand equity. But to win in mobile, you need to know how to personalize without getting creepy, what your app should do when a customer walks into your store, or how to spark a mobile moment to ignite sales. In this guide, mobile retail experts share how they use apps with push messaging to increase conversions, cart size and purchase frequency. Download now to learn how to build stronger relationships with your mobile customers.
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e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
With its history of embracing innovation, it was natural for Walgreens to employ mobile apps with push messaging as a primary communication channel for customer engagement. Find out how the national retailer improves the quality of life for customers, while improving operational efficiency and creating long-term loyalty.
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e-commerce, mobile marketing
    
Urban Airship
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
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advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: Globalscape     Published Date: Jun 27, 2014
The PCI Security Standards Council issued version 3 of their PCI DSS guidelines for processing electronic payments. Our whitepaper details the newest additions to the guidelines as well as tools and resources to help organizations comply with the standards.
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globalscape, file transfer, security, compliance, payment information
    
Globalscape
By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance departmentfrom real-time reporting to global consolidationhave increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: Why most financial software systems hinder your ability to get good financial information The six key questions you need to ask before considering a move to a cloud-based financial solution Why the process for evaluating software is different for cloud solutions and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, e-commerce
    
Intacct Corporation
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
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marketing software, web analytics, usability, e-commerce, sales
    
Informatica
By: Informatica     Published Date: Jun 14, 2014
Where do you appear in search results? Not last, but not first? How can you position yourself closer to the top of the page so that potential customers can find you? Learn how to leverage your product data to assist in search engine optimization.
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e-commerce, search engine optimization (seo), sales
    
Informatica
By: Informatica     Published Date: Jun 14, 2014
Perfect product data is essential to differentiate your business and provide customers with a dynamic, personalized experience. Learn how PIM can be used to guide and inspire your customers with instant, highly relevant content such as real product recommendations and dynamic cross- and up-selling.
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e-commerce, sales
    
Informatica
By: Kalio     Published Date: May 01, 2014
Shoppers are continually bombarded with choices. Seeing is believing and that means giving products the visibility they deserve. We have selected 18 tactics that make products the star and are sure to grab the buyers attention in todays fast paced shopping world. In order to digest the information quickly three elements support each tactic including current trends, a visual example or two to engage the reader while a concluding takeaway provides food-for-thought grounding the retail opportunity.
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crm & customer care, marketing research, e-commerce, sales
    
Kalio
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
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emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping
    
Bronto
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Informatica     Published Date: Feb 10, 2014
Retail has evolved from single/siloed channels to omnichannel. This FitForCommerce paper explores changing expectations and buying behaviors; the critical role of a PIM solution; using PIM solutions to combine product and customer data; and more.
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crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Informatica
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble dinformations, de rsultats de recherches et de conseils pour mener bien leur mission et transformer leur entreprise en intgrant avec succs la rvolution digitale.
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digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont prsents dans cet eBook pour illustrer la stratgie digitale des marques pour: 1. Crer des expriences digitales engageantes 2. Bases sur de la production de contenus appropris 3. Dlivrs au bon moment au point dinteraction le plus pertinent.
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think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. Thats 75 million per hour, 1.25 million per minute and 20,833 per second. Olapics new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
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user generated content, visual commerce, visual marketing, visual content, emerging marketing
    
Olapic
By: BloomReach     Published Date: Aug 29, 2014
Your site visitors arrive with one goal: to easily discover what they want or need. They have elevated expectations shaped by Internet search engines that learn continuously, deliver relevant results and seek to understand what the consumer means from what they typed, clicked on and engaged with. Unfortunately, the reality on most e-commerce sites falls far short and these poor experiences inhibit both business growth and brand loyalty. Smart e-commerce leaders have put big budgets into efforts to get their products found through site search, browsing and personalized recommendations.
Tags : 
e-commerce
    
BloomReach
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