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E-commerce

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By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
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trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
By: IBM     Published Date: Nov 04, 2014
Cybercrime prevention needs to reach beyond fraud prevention. Organizations also need to consider deployment costs, management complexity, impact to customers and regulatory compliance. This document examines seven best practices for achieving effective, sustainable cybercrime prevention.
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threat prevention, cybercrime, it security, malware protection, crm solutions/software
    
IBM
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
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mobility, mobile risk, security, mitigation, marketing research
    
IBM
By: IBM     Published Date: Nov 04, 2014
Cybercriminals are stepping up their attacks on financial institutions by gaining control of customer devices with highly advanced man-in-the-browser (MitB) malware and spear phishing attacks. They then conduct real-time credential theft and take over accounts. The main reason for cybercriminals continued success is that highly evasive advanced financial malware allows for a wide variety of attacks that are very difficult to detect with traditional fraud prevention technologies.
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cybercrime, fraud-prevention, cyber threat, security, emerging marketing
    
IBM
By: AdRoll     Published Date: Oct 29, 2014
In this guide, well help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi
    
AdRoll
By: BloomReach     Published Date: Aug 29, 2014
Your site visitors arrive with one goal: to easily discover what they want or need. They have elevated expectations shaped by Internet search engines that learn continuously, deliver relevant results and seek to understand what the consumer means from what they typed, clicked on and engaged with. Unfortunately, the reality on most e-commerce sites falls far short and these poor experiences inhibit both business growth and brand loyalty. Smart e-commerce leaders have put big budgets into efforts to get their products found through site search, browsing and personalized recommendations.
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e-commerce
    
BloomReach
By: BloomReach     Published Date: Aug 08, 2014
Organic search is one of the most valuable and lucrative tools for acquiring new customers. Organic search results are trusted by many consumers; and if your content is done right, they can deliver more relevant content once clicked. While, paid search is a must-have as an important marketing acquisition channel, we propose that you invest equally in organic search.
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bloomreach, ecommerce, search marketing, organic search, organic search results
    
BloomReach
By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance departmentfrom real-time reporting to global consolidationhave increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: Why most financial software systems hinder your ability to get good financial information The six key questions you need to ask before considering a move to a cloud-based financial solution Why the process for evaluating software is different for cloud solutions and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, e-commerce
    
Intacct Corporation
By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and priceseven as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology
    
IBM
By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, social media analytics, consumer insights
    
IBM
By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the worlds most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media
    
Bazaarvoice
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and todays leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
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mobile apps, user enablement, mobile workforce, mobile content, emerging marketing
    
bigtincan
By: Thismoment     Published Date: Oct 08, 2014
So, youre thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, youve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence
    
Thismoment
By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
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e-commerce, lob employees, digital store content, marketing investments, emerging marketing
    
IBM
By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. Thats 75 million per hour, 1.25 million per minute and 20,833 per second. Olapics new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
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user generated content, visual commerce, visual marketing, visual content, emerging marketing
    
Olapic
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce
    
Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things dont happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to feel the burn and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program, email marketing
    
Bronto
By: KANA, A Verint Company     Published Date: Aug 07, 2014
Just as organizations have finally gotten on board with the move to omnichannel customer service offering a seamless consumer experience through available shopping channelsthe game has changed once again.
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customer service, multimodal, consumer experience, shopping, channels
    
KANA, A Verint Company
By: MarketLive     Published Date: Jul 23, 2014
The MarketLive Performance Index Vol. 25
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e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Discover how a merchant achieved 117% ROI with MarketLive. Download a copy of the commissioned study conducted by Forrester Consulting.
Tags : 
e-commerce, sales
    
MarketLive
By: MarketLive     Published Date: Jul 23, 2014
Download our whitepaper today and learn how to decrease cart abandonment rates and grow sales across all touchpoints.
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e-commerce, sales
    
MarketLive
By: Globalscape     Published Date: Jun 27, 2014
The PCI Security Standards Council issued version 3 of their PCI DSS guidelines for processing electronic payments. Our whitepaper details the newest additions to the guidelines as well as tools and resources to help organizations comply with the standards.
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globalscape, file transfer, security, compliance, payment information
    
Globalscape
By: Informatica     Published Date: Jun 14, 2014
Are you handling thousands of SKUs on spreadsheets? Does adding SKUs take a Herculean effort? Are your merchants and marketing professionals frustrated with the time it takes to get products to market? Discover a holistic solution that will attack the entire lifecycle of product management.
Tags : 
marketing software, web analytics, usability, e-commerce, sales
    
Informatica
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