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By: SmartFocus     Published Date: Apr 23, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Dont do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketings role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle
    
Act-On
By: Acquia     Published Date: Apr 16, 2015
La mise en rcit ou storytelling figure depuis longtemps dans la liste des ingrdients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec lavnement de lre digitale et des canaux web et mobiles qui permettent aux marques de sengager directement avec leurs clients.
Tags : 
effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
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effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce
    
SiteSpect
By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. Its time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
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email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email
    
Movable Ink
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing
    
eDataSource
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: How to deal with your stakeholders How to set your analytics priorities How to reap the rewards of change
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analytics program, stakeholders, adobe, marketing, personalization
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: Blend art and science to create emotional experiences Move from the model of the marketing funnel to customer lifecycle Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: Implement advanced segmentation strategies Make the most of marketing attribution Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. Youll learn about the oncoming mobile technology arms race and youll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: How mobile technologies will disrupt entire industries. And what you must do to prepare. Why mobile moments will shrink to micro-moments. And which strategies youll need to integrate. How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe
    
Adobe
By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing todays business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer
    
Oracle
By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Acquia     Published Date: Feb 26, 2015
With Lushs in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions
    
Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business growsfocusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system cant meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing
    
Acquia
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud
    
Oracle
By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, youll discover: - Why omnichannel is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you cant afford to ignore - How your mobile presence can make or break a customers in- store experience
Tags : 
mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail
    
Mobify
By: LogMeIn     Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
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live chat, logmein boldchat, effectiveness of live chat, webinars & web conferencing, crm solutions/software
    
LogMeIn
By: BloomReach     Published Date: Dec 22, 2014
Introducing BloomReach Compass, a tool that understands your site's content and identifies opportunities to maximize revenue. Surface and prioritize opportunities out of your billions of datapoints from content details, user behavior, and business performance.
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search marketing, email marketing, website development, emerging marketing, internet marketing
    
BloomReach
By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance departmentfrom real-time reporting to global consolidationhave increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: Why most financial software systems hinder your ability to get good financial information The six key questions you need to ask before considering a move to a cloud-based financial solution Why the process for evaluating software is different for cloud solutions and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, e-commerce
    
Intacct Corporation
By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : 
marin software, cpm, sales, retargeting, facebook advertising
    
Marin Software
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