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CRM & Customer Care

Results 1 - 25 of 768Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Jul 24, 2014
This ebook provides best practices to consider while thinking through your redesign.
Tags : 
responsive design, best practices for responsive design, designing a site for mobile users, optimising the mobile experience, interactive marketing
    
Acquia
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
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integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement
    
Acquia
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: LogMeIn     Published Date: Jul 18, 2014
Best practices for Agents and Admins providing tips for building a live chat service.
Tags : 
boldchat, livechat, customer support, tips for building live chat, webinars & web conferencing
    
LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
A Case Study on The North Face and how BoldChat was utilised as a solution to their challenge.
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boldchat case study, the north face, live chat, customer support, crm software
    
LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
This paper provides a Live Chat Comparison with a goal-driven approach to chat vendor selection.
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live chat, boldchat, logmein, comparing live chat vendors, webinars & web conferencing
    
LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
An Aberdeen Group report on the rising financial impact of customer service.
Tags : 
liven chat, bold chat, customer service, customer support, crm software
    
LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
A research report on streamlining the customer experience with mobile chat.
Tags : 
mcommerce, live chat, boldchat, logmein, customer support
    
LogMeIn
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
Tags : 
leveraging personalisation, building your brand, building your customer experience, email marketing, website development
    
Acquia
By: Acquia     Published Date: Jul 16, 2014
A Guide into turning your commerce site into a content machine
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delivering content, using sites to deliver content, closing the commerce - content gap, website development, emerging marketing
    
Acquia
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy
    
IHS GlobalSpec
By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation
    
Gleanster Research
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue
    
Gleanster Research
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare theyve paid, and youre likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
Tags : 
aimia, marketing, customer loyalty, branding, brand recognition
    
Aimia
By: IBM     Published Date: Jun 20, 2014
In this video, see how IBM ExperienceOne helps you attract, delight, and maximize the lifetime value of your customers by enriching the ways you engage with each of them.
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ibm, ibm digital experience, customer engagement, marketing, brand ambassador
    
IBM
By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform
    
IBM
By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand no, expect marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust and differentiating themselves with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information
    
Acxiom Corporation
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engines latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Tags : 
lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring
    
Lattice Engines
By: Gleanster Research     Published Date: Jun 17, 2014
This Deep Dive offers best practices for investing in a new CMS solution. They include ways to justify new CMS investment internally, determine organizational readiness, identify the most relevant product features, and select a vendor. These best practices reflect the strategies, methods and steps that Top Performing organizations reported in the 2014 WCM Survey.
Tags : 
gleanster, content management system, cms, cms solutions, content management
    
Gleanster Research
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : 
ibm, ibm digital experience, customer engagement, digital experience platform, cross channel
    
IBM
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