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CRM & Customer Care

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By: Citrix GoToMeeting     Published Date: May 20, 2015
This eBook describes formal meeting follow-up and why you need it, and provide a practical template thats ready to use.
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meeting, formal meeting, formal meeting requirements, meeting template, way to perfect meeting follow-up
    
Citrix GoToMeeting
By: Citrix GoToMeeting     Published Date: May 20, 2015
The meeting professionals from Citrix have put together 29 crucial tips based on their experience with thousands of online events.
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meetings, online meetings, video conferences, virtual meetings, tips for online meetings
    
Citrix GoToMeeting
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
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social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brands audience using interactive storytelling techniques in this eBook.
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interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
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content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but theyre not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
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brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
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consumer products, customer engagement, commerce, crm & customer care, marketing research
    
SAP
By: SAP     Published Date: May 15, 2015
Forresters study yielded four key findings: High customer expectations have led B2B firms to shift toward rich omni-channel experiences. Providing a comprehensive omni-channel experience helps ensure customer loyalty. Merchants will fall behind if they fail to adapt their technology to buyer needs. Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
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online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
By: Verint     Published Date: May 14, 2015
New to the CX role? Learn the CX buzzwords and concepts you need to know, discover the core elements of successful CX programs, and get the practical knowledge you need to deliver an effective customer engagement program.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Verint     Published Date: May 14, 2015
Face it - most CX programs start with surveys, so why not avoid the most common mistakes before you ramp up your program? Well give you best practices for question design and deployment techniques, all the way through to delivering insights that drive action and results.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Verint     Published Date: May 14, 2015
Surveys are great resources, but theyre only part of a comprehensive CX program. Learn about the options you have to tune into customers in a multi-channel world of surveys, chat sessions, email, social media postings and SMS.
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customer experience, marketing, engagement, crm, crm & customer care
    
Verint
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, content management systems
    
Adobe
By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
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retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three imperatives facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
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retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
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social media, employee engagement, buy-in, employee participation, website development
    
Davis & Company
By: Affirm     Published Date: May 11, 2015
Youve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, youve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
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millennial shoppers, retail sales, traditional customer, important insights, customer experience
    
Affirm
By: Affirm     Published Date: May 11, 2015
This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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payment methods, customer delight, maximize sales, payment companies, customer experience/engagement
    
Affirm
By: Affirm     Published Date: May 11, 2015
This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchasing power, purchasing decisions, actionable tips, loyal customers, millennial consumers
    
Affirm
By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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pluris, case study, media, order conversion, optimization
    
Pluris
By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMSs complete end-to-end customer relationship marketing solution.
Tags : 
pluris, integrated, marketing, life cycle, engagement
    
Pluris
By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : 
pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing
    
Pluris
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