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CRM & Customer Care

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By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: LogMeIn     Published Date: Oct 10, 2014
This paper provides 6 vital tips from 20 experts to help make the most of meetings.
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tips to run an effective meeting, making the most of meetings, online meetings, web conferences, logmein
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
A research report on live chat effectiveness
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live chat effectiveness, logmein live chat, making the most of live chat, live chat effectivenes, interactive marketing
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This research report tackles important questions to help effective mobile engagement.
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effective mobile engagement, consumer expectations, customers empowered by mobile, logmein rescue, crm solutions/software
    
LogMeIn
By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy customer life-cycle marketing systems (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- thats almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If youre not aligning your strategies with this new reality, you may find your business headed the way of the landline."
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for todays multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in todays complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesnt have to take sorcery. Dont let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Dun and Bradstreet     Published Date: Sep 23, 2014
B2B sales and marketing professionals have to navigate an increasingly competitive marketplace to reel in smarter, savvier, and more empowered prospects. Fortunately, by using technologies like CRM and marketing automation, companies can equip their teams with tools to simplify workflows and drive efficiencies. In fact, the number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But are they enough to tackle todays complex B2B sales and marketing landscape? Explore how the integration of CRM and marketing automation can enable organizations to capture high-quality leads, find untapped business opportunities, and gain market share.
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automation, crm, integration, roi, marketing
    
Dun and Bradstreet
By: Dun and Bradstreet     Published Date: Sep 23, 2014
In the past few years, the company information portion of the B2B information segment has shifted its focus: Gone are efforts to compile mega-lists of company names and contacts in an effort to accumulate more names than the competition. Buyers are increasingly demanding more targeted lists, and successful companies are building business models based on accuracy and timeliness, rather than just bigger data points. The emphasis for these products is based on sales and marketing workflow, ranging from clean or verified data at one end, through building highly segmented target lists that integrate with customer relationship management tools (CRMs), to providing sales triggers or time- or event-based indications on when to approach a contact. Take a look at some of the leading sales and marketing intelligence services in this set of product rankings by Outsell.
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sales, marketing, rankings, event-based, timeliness
    
Dun and Bradstreet
By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
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communication lifecycle, social network, communication practices, recurring billing, customer communication
    
Vindicia
By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies, emerging marketing, interactive marketing
    
Brightcove
By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content, emerging marketing, interactive marketing
    
Brightcove
By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that theyll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers then get ready to put what youve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Its a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If youre thinking about integrating these two systems, its important that you understand the benefits this will provide and the steps that will be required for implementation. So, lets get started!
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pardot, roi, sales alignment, integration, generation efforts
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
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crm & customer care, sales
    
Salesforce Pardot
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