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CRM & Customer Care

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By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: LogMeIn     Published Date: Oct 10, 2014
This paper provides 6 vital tips from 20 experts to help make the most of meetings.
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tips to run an effective meeting, making the most of meetings, online meetings, web conferences, logmein
    
LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This research report tackles important questions to help effective mobile engagement.
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effective mobile engagement, consumer expectations, customers empowered by mobile, logmein rescue, crm solutions/software
    
LogMeIn
By: Dun and Bradstreet     Published Date: Sep 23, 2014
B2B sales and marketing professionals have to navigate an increasingly competitive marketplace to reel in smarter, savvier, and more empowered prospects. Fortunately, by using technologies like CRM and marketing automation, companies can equip their teams with tools to simplify workflows and drive efficiencies. In fact, the number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But are they enough to tackle todays complex B2B sales and marketing landscape? Explore how the integration of CRM and marketing automation can enable organizations to capture high-quality leads, find untapped business opportunities, and gain market share.
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automation, crm, integration, roi, marketing
    
Dun and Bradstreet
By: Dun and Bradstreet     Published Date: Sep 23, 2014
In the past few years, the company information portion of the B2B information segment has shifted its focus: Gone are efforts to compile mega-lists of company names and contacts in an effort to accumulate more names than the competition. Buyers are increasingly demanding more targeted lists, and successful companies are building business models based on accuracy and timeliness, rather than just bigger data points. The emphasis for these products is based on sales and marketing workflow, ranging from clean or verified data at one end, through building highly segmented target lists that integrate with customer relationship management tools (CRMs), to providing sales triggers or time- or event-based indications on when to approach a contact. Take a look at some of the leading sales and marketing intelligence services in this set of product rankings by Outsell.
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sales, marketing, rankings, event-based, timeliness
    
Dun and Bradstreet
By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
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communication lifecycle, social network, communication practices, recurring billing, customer communication
    
Vindicia
By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that theyll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers then get ready to put what youve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Its a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If youre thinking about integrating these two systems, its important that you understand the benefits this will provide and the steps that will be required for implementation. So, lets get started!
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pardot, roi, sales alignment, integration, generation efforts
    
Salesforce Pardot
By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
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crm & customer care, sales
    
Salesforce Pardot
By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
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direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software
    
Resonate Insights
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So lets give it a shot.
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yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
By: LogMeIn     Published Date: Jul 18, 2014
This case study on Getronics provides the results experienced in using join.me
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join.me, screen share, join.me case study, getronics case study, online meeting
    
LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
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bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketers schedule, not the buyers. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly dont have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
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marketo, marketing automation, crm, marketing automation platform, digital business
    
Marketo
By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals whether youre looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
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marketo, marketing automation, map, marketing automation platforms, lead nurturing
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
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marketo, marketing automation, lead generation, crm, crm solutions
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform
    
Marketo
By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring
    
Marketo
By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement
    
MEDIAmobz
By: Kalio     Published Date: May 01, 2014
Shoppers are continually bombarded with choices. Seeing is believing and that means giving products the visibility they deserve. We have selected 18 tactics that make products the star and are sure to grab the buyers attention in todays fast paced shopping world. In order to digest the information quickly three elements support each tactic including current trends, a visual example or two to engage the reader while a concluding takeaway provides food-for-thought grounding the retail opportunity.
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crm & customer care, marketing research, e-commerce, sales
    
Kalio
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