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CRM & Customer Care

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By: LogMeIn     Published Date: Apr 17, 2015
This white paper examines the underlying factors that determine an end users satisfaction with their online meeting tool and which tools rank the highest.
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customer satisfaction solutions, online meetings, virtual meetings, meeting tool, joinme
    
LogMeIn
By: LogMeIn     Published Date: Apr 17, 2015
This infographic illustrates the main benefits of collaboration tools for companies.
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collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools
    
LogMeIn
By: LogMeIn     Published Date: Apr 17, 2015
This paper revelas the main steps to regain control of your time and your schedule.
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stop people from wasting your time, steps to regain control of your time, meetings, virtual meetings, online meetings
    
LogMeIn
By: Acquia     Published Date: Apr 16, 2015
Un gant de lindustrie pharmaceutique a rcemment ralis que le nombre de ses sites avait explos. La plupart avaient t dvelopps pour des marques ou des marchs prcis et utilisaient diffrentes plateformes.
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digital, drupal, acquia, acquia cloud, digital experience cloud
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Parce que cest comme a que le commerce se passe. Acquia Commerce est la premire plateforme ddie aux expriences digitales favorisant vraiment une convergence entre Contenu et Commerce.
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acquia commerce, content, revolution of commerce, customer loyalty, benefits of acquia commerce
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Une augmentation nette du trafic et des ventes en ligne ds les six premiers mois aprs le lancement du site. Pour Lush, socit base au Royaume-Uni qui propose des produits cosmtiques naturels et faits la main, un savon nest pas juste un savon cest toute une histoire.
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website, content management, customer experience, customer engagement, sites
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Recently, a giant in the pharmaceutical industry found that the number of its digital properties had exploded. Most sites were custom developed to support individual brands or markets, and few shared a common platform.
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digital, drupal, acquia, acquia cloud, digital experience cloud
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Quelles sont les consquences de la rvolution digitale pour les entreprises ?
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digital, benefits of being digital, digital challenges, enterprises, site management
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
La mise en rcit ou storytelling figure depuis longtemps dans la liste des ingrdients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec lavnement de lre digitale et des canaux web et mobiles qui permettent aux marques de sengager directement avec leurs clients.
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effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
How Are Enterprises Being Digitally Challenged?
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digital, benefits of being digital, digital challenges, enterprises, site management
    
Acquia
By: Acquia     Published Date: Apr 16, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
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effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce
    
Acquia
By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction
    
IBM
By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called purchase funnel, or the path to purchase or moments of truth by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. Its what we all want to happen. Along the way well do our best to illuminate: How did the customer arrive at the best possible purchase outcome? What decision moments can the retailer influence along the way? What tools can the retailer use exert these influences? What actions can the retailer take to bring them there?
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ibm, purchasing, purchase funnel, acquisition, customer influence
    
IBM
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Offerpop     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn whats coming next. In this free report, well share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: Blend art and science to create emotional experiences Move from the model of the marketing funnel to customer lifecycle Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: Implement advanced segmentation strategies Make the most of marketing attribution Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: The seven most important trends youll face this year How retailers are dealing with the obstacles of cross-channel practices Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. Youll learn about the oncoming mobile technology arms race and youll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: How mobile technologies will disrupt entire industries. And what you must do to prepare. Why mobile moments will shrink to micro-moments. And which strategies youll need to integrate. How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe
    
Adobe
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to its fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies
    
Socialbakers
By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates
    
Marketo
By: Marketo     Published Date: Mar 23, 2015
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
Marketo
By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And its the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customers lifecycle? Download our Customer ActivationMarketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing
    
Marketo
By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketos customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate
    
Marketo
By: Marketo     Published Date: Mar 23, 2015
Todays buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers dont become customers overnightthey require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journeyaddressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
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marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy
    
Marketo
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