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CRM & Customer Care

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By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy customer life-cycle marketing systems (CLCMS). Learn more by downloading the report.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Unfortunately, all the work done to ensure e-mails render flawlessly on the desktop doesnt take into account the subscribers trying to read e-mails on a tiny screen. Oftentimes the mobile experience is disappointing, forcing the subscriber to wait for images to download, scroll endlessly to read a sentence, or zoom in to click a link, and then dropping them on a website with a similar experience.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Consumers worldwide have nearly 5 billion active mobile subscriptions and the number is growing. To put that in perspective, thats almost a billion and a half more active mobile subscriptions than toothbrushes sold. The world has gone mobile. And its not coming back. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If youre not aligning your strategies with this new reality, you may find your business headed the way of the landline.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for todays multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in todays complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
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oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
A customer-centric strategy was once a nice-to-have, but not a necessity. Times have changed because todays empowered consumers demand personalised and engaging experiences every time, through every channel.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesnt have to take sorcery. Dont let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
Tags : 
oracle, marketing, cloud, connected, customer
    
Oracle
By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
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prospect, integrate, pipeline, faster, industry
    
ReadyTalk
By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
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communication lifecycle, social network, communication practices, recurring billing, customer communication
    
Vindicia
By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
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webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
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webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : 
webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. Theyre expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. Were here to debunk the most common webinar myths.
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webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In todays marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
Tags : 
webinars, qualified, leads, generation, strategy
    
ReadyTalk
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So lets give it a shot.
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yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page
    
Yext
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether youve kicked off your planning or you havent even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. Theres a fundamental shift in relationships between brands and customersfueled by smartphones, social media, and todays always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if youre smart about using itto power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers
    
ExactTarget
By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
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inkling, publishing, content creation, digital content, content marketing
    
Inkling
By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Tags : 
bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
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