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CRM & Customer Care

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By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics
    
Trapit
By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy
    
AdRoll
By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics, emerging marketing
    
IBM
By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates, emerging marketing
    
IBM
By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customers lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isnt the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by todays rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
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research, cdo, social media, social marketing, cio
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customers entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence
    
Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
By: LogMeIn     Published Date: Jan 12, 2015
This report focuses on the remote support trends of 2014 and the available solutions for your business.
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remote support trends, remote support platforms, logmein rescue, crm & customer care
    
LogMeIn
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that dont. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you havent defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
By: LogMeIn     Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
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live chat, logmein boldchat, effectiveness of live chat, webinars & web conferencing, crm solutions/software
    
LogMeIn
By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
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effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems
    
LogMeIn
By: Adobe     Published Date: Jan 12, 2015
Sometimes email is the forgotten marketing channel. Its not as new or topical as social or mobile, but its as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Weve produced a marketers guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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adobe, email, marketing, campaign, channel
    
Adobe
By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlows recent study, Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement, emerging marketing
    
SocialFlow
By: Aimia     Published Date: Jan 06, 2015
In a recent global study, six out of ten CEOs told us that their customers now have significant influence on their organizations.* Aimia understands one of the best ways to stay close to and improve your relationships with your customers, channel partners and employees is through well-designed and delivered events. Experiential marketing, sponsorship's, business conferences and incentives are all integral to a sales and marketing plan.
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experiential marketing, brand development, satisfaction metrics, marketing solutions, emerging marketing
    
Aimia
By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale
    
Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
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demystified, audience, targeting, scale, marketing
    
Oracle
By: LogMeIn     Published Date: Oct 10, 2014
This report includes five important conclusions, and three of them are channel specific. In each of these cases, we have the benefit of open-ended responses which add true color to the statistical data included in the report.
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live chat effectiveness, logmein live chat, making the most of live chat, interactive marketing, webinars & web conferencing
    
LogMeIn
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