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CRM & Customer Care

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By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
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trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how theyve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care
    
IBM
By: IBM     Published Date: Nov 04, 2014
The holistic, integrated fraud-prevention platform from Trusteer, an IBM company, effectively protects financial institutions against the full range of attack vectors responsible for the majority of online and cross-channel fraud, including account takeover.
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cybercrime, fraud-prevention, cyber threat, security, emerging marketing
    
IBM
By: IBM     Published Date: Nov 04, 2014
Cybercrime prevention needs to reach beyond fraud prevention. Organizations also need to consider deployment costs, management complexity, impact to customers and regulatory compliance. This document examines seven best practices for achieving effective, sustainable cybercrime prevention.
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threat prevention, cybercrime, it security, malware protection, crm solutions/software
    
IBM
By: IBM     Published Date: Oct 31, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
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marketing management, marketing sophistication, financial performance, customer experience, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
Todays empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices
    
IBM
By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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retail strategies, consumer shift, customer experience, retail industry, crm & customer care
    
IBM
By: IBM     Published Date: Oct 31, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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social media analytics, customer satisfation, consumer trands, roi, marketing campaigns
    
IBM
By: IBM     Published Date: Oct 31, 2014
IBM Global Financing can help firms in the retail industry adopt the solutions, technology and consulting to deliver a smarter shopping experience, build smarter merchandising and supply networks solutions, and drive smarter operations solutions.
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financial solutions, retail, retail consulting, merchandising, operations solutions
    
IBM
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset its relationship with its prospects and customers. Answer the call become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement
    
Yesler
By: Yesler     Published Date: Oct 29, 2014
Todays B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps
    
Yesler
By: AdRoll     Published Date: Oct 29, 2014
In this guide, well help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi
    
AdRoll
By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale
    
Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
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data management, demystified, audience, targeting, scale
    
Oracle
By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
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phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
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call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
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local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics
    
LogMyCalls
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics
    
LogMyCalls
By: Aerohive     Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
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mobile shpping, mobile retail, retail technology, shopping experience, improving the retail experience
    
Aerohive
By: LogMeIn     Published Date: Oct 10, 2014
This research report tackles important questions to help effective mobile engagement.
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effective mobile engagement, consumer expectations, customers empowered by mobile, logmein rescue, crm solutions/software
    
LogMeIn
By: Dun and Bradstreet     Published Date: Sep 23, 2014
B2B sales and marketing professionals have to navigate an increasingly competitive marketplace to reel in smarter, savvier, and more empowered prospects. Fortunately, by using technologies like CRM and marketing automation, companies can equip their teams with tools to simplify workflows and drive efficiencies. In fact, the number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But are they enough to tackle todays complex B2B sales and marketing landscape? Explore how the integration of CRM and marketing automation can enable organizations to capture high-quality leads, find untapped business opportunities, and gain market share.
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automation, crm, integration, roi, marketing
    
Dun and Bradstreet
By: Dun and Bradstreet     Published Date: Sep 23, 2014
In the past few years, the company information portion of the B2B information segment has shifted its focus: Gone are efforts to compile mega-lists of company names and contacts in an effort to accumulate more names than the competition. Buyers are increasingly demanding more targeted lists, and successful companies are building business models based on accuracy and timeliness, rather than just bigger data points. The emphasis for these products is based on sales and marketing workflow, ranging from clean or verified data at one end, through building highly segmented target lists that integrate with customer relationship management tools (CRMs), to providing sales triggers or time- or event-based indications on when to approach a contact. Take a look at some of the leading sales and marketing intelligence services in this set of product rankings by Outsell.
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sales, marketing, rankings, event-based, timeliness
    
Dun and Bradstreet
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