Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.

Gain sought-after skills and increase your expertise in 8 weeks or less! Earn an Internet Marketing Certificate from USF 100% online.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download the whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.

Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!

Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.

Learn how to use every mobile opportunity to your advantage. This report shows you how to: .Optimize your website for mobile devices .Take advantage of mobile context .Create richer mobile experiences by adding video and interactivity

An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance

B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.

Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.

Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.

Huge opportunities and technology advances in natural search are compelling search marketers to turn to SEO platforms to gain the upper hand. SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced.

This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.

Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?

Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.

Use your value proposition in your phone calls, emails, voicemails and presentations to help customers understand why it's worth their time to meet with you.

Engage! How to Avoid the Seven Sins of Live, Online Presentations.

In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.