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Advertising Agencies

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By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
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advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
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online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing
    
Brightcove
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
Tags : 
social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media fails are an unfortunate by-product of marketingand lifeon the web. But they can also provide for some major entertainment. In uberVUs latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly, well detail how they could have been avoided. In this white paper, you will learn how to: Examples of the biggest types of social media fails How they happened and what you can learn from them Checklists to prevent social media fails from happening to you
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social media, advertising agencies, marketing research, social media marketing
    
uberVU
By: uberVU     Published Date: May 06, 2014
Real-time marketing allows companies to interact with potential customers the same way that they interact with each other through relevant, timely content. Savvy marketers are using social intelligence to drive marketing programs based on what their audience is interested in, when theyre interested in it. In our latest white paper, well explain how to: Find real-time marketing opportunities for long term success Structure and set up a real-time marketing team Implementing a monitoring strategy to drive social insights Create successful real-time content that resonates with your audience Download the white paper today to learn how you can add value to marketing interactions at every touch point.
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social media, advertising agencies, marketing research, social media marketing, lead generation & automation
    
uberVU
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
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emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
Smartphone adoption around the world is exploding. Its changing the way businesses market and advertise. Its now critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. This white paper can help.
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emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
This white paper introduces you to voice-based marketing automation and explains its value to marketers and lead generation teams.
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emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Box     Published Date: Apr 30, 2014
Find out how Wrigley Field is providing exceptional added value as Brixen Ivy creates a unique roof-top experience to host corporate events. Watch this short video to learn how Box helps to improve their corporate event experience and ensure all clients expectations are exceeded through collaboration on the cloud.
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emerging marketing, advertising agencies, marketing research, traditional marketing
    
Box
By: Box     Published Date: Apr 30, 2014
Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk. Learn how companies are becoming more agile and increasing collaboration.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Box
By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: Box     Published Date: Feb 25, 2014
These days, more than ever before, there are important challenges marketers must overcome, often with less visibility but increased need to produce more. In this paper, we have identified the following Top 5 challenges and offered solutions to overcoming them.
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emerging marketing, social media, advertising agencies, crm & customer care, marketing research
    
Box
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals.
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Tags : 
social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
Tags : 
wom, word of mouth, social media conversation, online conversation, earned media
    
Crimson Hexagon
By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
Tags : 
bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : 
apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : 
bizmago, small business, marketing, social media, branding
    
Bizmago
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