Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Advertising Agencies
 

Advertising Agencies

Results 1 - 25 of 276Sort Results By: Published Date | Title | Company Name
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : 
forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brands audience using interactive storytelling techniques in this eBook.
Tags : 
interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : 
content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but theyre not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : 
brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
By: Adobe     Published Date: Apr 23, 2015
We help you deliver personalized campaigns across all channels online and offline. We believe were recognized as a Leader because of our: - Seamless integration with Adobe Marketing Cloud - Targeted segmentation, cross-channel campaign orchestration, and integrated customer profile - Top mind share with marketers and automated capabilities
Tags : 
advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
By: Quantcast     Published Date: Apr 07, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : 
real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : 
oracle, marketing, consumers, attention, message
    
Oracle
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : 
teradata, marketing, strategic direction, attribution, cloud
    
Teradata
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Tags : 
teradata, digital, marketing, brand, engagement
    
Teradata
By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : 
marketo, mobile strategy, mobile, email, marketing
    
Marketo
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatchs powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : 
oracle, forrester, brand management, digital marketing, marketing automation
    
Oracle
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper Die echte Welt der Echtzeit-Werbung soll Hilfestellung bieten, wie das kosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklrt.
Tags : 
rta, rtb, quantcast, programmatic advertising, emerging marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Analysieren Sie die Performance Ihrer Full Funnel Kampagne Mit einer Vielzahl an verfgbaren Daten aus dem Verlauf der Customer Journey, ist es wichtig fr Werbungtreibende zu wissen, welche Kennzahlen ihnen helfen, die Effektivitt ihrer Online Werbung zu bestimmen. Evaluieren Sie Ihre eigene Performance mit diesen einfachen Fragen, die sich jeder Werbetreibende stellen sollte.
Tags : 
analysieren sie die performance, quantcast, roi, emerging marketing, advertising agencies
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern knnen.
Tags : 
display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Todays advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
Tags : 
real-time advertising, advertising solutions, display advertising, rtb, emerging marketing
    
Quantcast
By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, youre bringing brand partners all-new ways to engage with audiences and gain valuable exposure. Youre also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Tags : 
spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : 
command center, social listening, influencers, digital, social marketing
    
Oracle Social Cloud
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : 
adobe, benchmark, search, spend, cpc
    
Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you havent defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
adobe, mobile, marketing, mix, analytics
    
Adobe
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.