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Advertising Agencies

Results 1 - 25 of 276Sort Results By: Published Date | Title | Company Name
By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
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advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: Oracle Corporation     Published Date: Mar 13, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
By: Oracle Corporation     Published Date: Feb 28, 2014
This year the Super Bowl and all the surrounding activity just didnt live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didnt drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
By: Urban Airship     Published Date: Feb 28, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users behavior, measuring both engagement and retention over a six-month period.
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email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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email marketing, emerging marketing, social media, advertising agencies, marketing research
    
Urban Airship
By: Urban Airship     Published Date: Feb 28, 2014
What what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, weve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Urban Airship
By: Box     Published Date: Feb 25, 2014
These days, more than ever before, there are important challenges marketers must overcome, often with less visibility but increased need to produce more. In this paper, we have identified the following Top 5 challenges and offered solutions to overcoming them: Proving marketing ROI Working with vendors and agencies Developing the right collateral Budget management Speed and agility We offer more productive ways to work as a marketer, letting you collaborate with ease, access information from anywhere so you can focus on managing brands and not managing files.
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emerging marketing, social media, advertising agencies, crm & customer care, marketing research
    
Box
By: Box     Published Date: Feb 25, 2014
Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their companys marketing functions, yet struggle developing collaboration and cohesion across the entire team. In this informative paper, we attempt to address the five ways that could help you accomplish these goals: Complete projects, fast Work with outside contractors and agencies, securely Access files here, there, everywhere Equip sales team with winning tools Distribute campaign content easily Learn why a powerful collaboration tool can help pull your marketing teams various functions together.
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Box
By: Neustar     Published Date: Feb 25, 2014
The goal of Neustars Global Media Intelligence Report is to inform marketers about industry trends in 2013 so that they can better optimize their media planning and buying. The report covers key insights into cost, customer engagement and reach, and channel influence, as seen by one of the industrys leaders in information services and analytics. The report also looks at key metrics around impressions and actions by campaign type, online and offline channel influence, and offline first-party customer data performance compared to advertiser average. The Neustar Aggregate Knowledge Media Intelligence Platform has the data that Fortune 500 advertisers and agencies need to keep up with the explosion of digital channels and more efficiently spend their media dollars. The data analyzed for this report covered approximately 145 billion ad events, 61 billion impressions, and 10.5 million conversions.
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search marketing, email marketing, website development, emerging marketing, social media
    
Neustar
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
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search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Jive Software     Published Date: Feb 07, 2014
The future of business is connected business, and social software is a critical part of this connectivity. This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications. The discussion highlights common challenges and best practices that deliver business value via the integration of social software assets. Recommendations will enable owners of enterprise social network assets to prioritize the key applications and data sources to integrate with social solutions.
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
Jive Software
By: Jive Software     Published Date: Feb 07, 2014
Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
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advertising agencies, crm & customer care, marketing research, e-commerce, traditional marketing
    
Jive Software
By: Jive Software     Published Date: Feb 07, 2014
With its in-depth guidance and independent third-party vendor evaluations, Gartner's Magic Quadrant market assessment can assist your organization in implementing an effective social business software solution. The full report covers 20 vendors, with specific information on their ability to execute and their vision for the future. The paper will delve into the follow categories for each of the 20 vendors: Product/Service Overall Viability Sales Execution/Pricing Market Responsiveness Marketing Execution Customer Service Operations Market Understanding Sales & Marketing Strategy
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
Jive Software
By: Jive Software     Published Date: Feb 07, 2014
As of January 2011 there were 600 million Facebook users and 200 million Twitter users. Many millions use social services, from sharing photos via Instagram to sharing files via Box.net to via SlideShare. So how many of your employees use social media? A lot. Thats because social has become a normal tool used to manage and organize our lives. Social tools are flexible, efficient, effective and easy to adapt for personal and business uses. In other words, you cant tell your users not to use social at work. Its like telling them not to walk on their feet. Yet due to regulations like Sarbanes-Oxley, you have to figure out how to manage social application use while adhering to the stringent requirements for compliance and eDiscovery. Here are 7 ways you can increase your chances of controlling and properly channeling the use of social media in your organization.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Jive Software
By: Oracle Corporation     Published Date: Jan 09, 2014
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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emerging marketing, social media, advertising agencies, crm & customer care, marketing research
    
Oracle Corporation
By: PossibleNOW     Published Date: Dec 19, 2013
Moving preference collection beyond the preference center Collecting customer preferences provides a unique opportunity to hear directly from your customer. However, preference collection methods often change quickly as new technologies become available as do the methods for communication and the type of messages being sent. This whitepaper explains how collecting customer preferences provides companies with deeper insight into whats important to their customers. Youll learn how to adapt more flexibly to a changing technological environment. And, youll better understand the strategies and tools that result in higher customer engagement with brands. This paper is designed for those who want to deliver a seamless customer experience by better understanding what drives their customers.
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emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
    
PossibleNOW
By: Oracle Corporation     Published Date: Nov 13, 2013
Who are the top 10 brands on Instagram, and what are their secrets to success with visualsimage and Videoin this white-hot platform? What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerrys, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.
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emerging marketing, social media, traditional agencies, marketing research
    
Oracle Corporation
By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
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