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Advertising Agencies

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By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So lets give it a shot.
Tags : 
yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
Tags : 
bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
Tags : 
emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
Smartphone adoption around the world is exploding. Its changing the way businesses market and advertise. Its now critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. This white paper can help.
Tags : 
emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
This white paper introduces you to voice-based marketing automation and explains its value to marketers and lead generation teams.
Tags : 
emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
Tags : 
email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Informatica     Published Date: Apr 03, 2014
In an omnichannel world of multi-language, attribute-heavy SKUs, products arent the hardest to handle. Its the data that comes with them. Download The Informed Purchase Journey, an ebook on getting product data right to help customers buy from you.
Tags : 
advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce
    
Informatica
By: Ifbyphone     Published Date: Feb 19, 2014
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Its why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs dont know what marketing programs make their phones ring. They cant attribute sales opportunities and revenue from those calls to the right sources. And they can't optimize campaigns, content, and marketing spend to generate more. This is why 2014 is expected to be the year for call tracking technology in marketing. Analyst firm BIA/Kelsey predicts call tracking software will become a $1 billion market this year. If you are looking to implement a call tracking solution, this guide can help. Youll learn: The benefits of call tracking The different types of call tracking technology The questions to consider when selecting a vendor Valuable info to empower you to make the best buying decision for your business
Tags : 
search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Ifbyphone
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing
    
Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : 
byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont prsents dans cet eBook pour illustrer la stratgie digitale des marques pour: 1. Crer des expriences digitales engageantes 2. Bases sur de la production de contenus appropris 3. Dlivrs au bon moment au point dinteraction le plus pertinent.
Tags : 
think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences
    
Acquia
By: Acquia     Published Date: Sep 09, 2014
Cet eBook sadresse tous ceux qui dsirent approfondir leur savoir-faire en matire de personnalisation. Le document revient tout dabord sur la notion dA/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
Tags : 
custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing
    
Acquia
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : 
driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : 
apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : 
bizmago, small business, marketing, social media, branding
    
Bizmago
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
Tags : 
online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing
    
Brightcove
By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
Tags : 
rmg networks, digital video advertising, ooh, media planners, media buyers
    
RMG Networks
By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers
    
Marketo
By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
Tags : 
webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages
    
Marketo
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