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Advertising Agencies

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By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
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driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies
    
Acquia
By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
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bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
By: Urban Airship     Published Date: Jul 10, 2014
Mobile offers unprecedented access to your customersif its done right. Your app can be your most effective channel for building relationships with loyal shoppers. By capitalizing on push messaging in your app, you can reach customers at the right time and place with the right message to drive product research, in-store traffic, mobile sales and long-term loyalty. Find out how Good Push drives results like 4x greater engagement and 2x greater retention for apps.
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advertising agencies, e-commerce, mobile marketing
    
Urban Airship
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: DNN Corp.     Published Date: Jun 11, 2014
[PLAYBOOK] Build the Ultimate Online Community in 10 Steps Branded communities are powerful tools to attract, engage, and retain customers. But how do you start? The Online Community Playbook provides a step-by-step launch plan - select a platform, recruit members, seed activity, and more. Get these essential tips to create a thriving customer community!
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[GUIDE] Gamification Boosts Customer Community Engagement Gamification is a proven way to engage communities, generating real ROI for your brand. Download this guide on how to: improve crowdsourcing to generate more and better ideas reward members for answering questions and reduce support costs motivate members to recommend your products and services
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: DNN Corp.     Published Date: Jun 11, 2014
[RESEARCH] State of Online Community Management 2014 What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key. Download now for essential statistics and best practices for building a top-performing community that delivers business results.
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media fails are an unfortunate by-product of marketingand lifeon the web. But they can also provide for some major entertainment. In uberVUs latest e-book we highlight the 9 biggest types of social media fails, discuss why they are missteps and how they happened. Most importantly, well detail how they could have been avoided. In this white paper, you will learn how to: Examples of the biggest types of social media fails How they happened and what you can learn from them Checklists to prevent social media fails from happening to you
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social media, advertising agencies, marketing research, social media marketing
    
uberVU
By: DNN Corp.     Published Date: May 28, 2014
ON DEMAND: Forrester Research Shares Statistics on Role of Branded Communities in Revenue Generation Forrester Research shares findings from their report on branded communities in B2B marketing. As mainstream social media tactics fail, marketers turn to branded communities to drive lead generation and revenue. Watch the replay for details and build a business case for your own online community.
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social media, advertising agencies, internet marketing, marketing research, traditional marketing
    
DNN Corp.
By: DNN Corp.     Published Date: May 15, 2014
NEW RESEARCH: Marketers Overwhelmed by Too Many Tools, Revenue Pressure Remains High A recent survey of mid-market marketing executives reveals the growing complexity of their role, despite an abundance of technology designed to simplify marketing. Download the report for findings on the challenges of modern marketers and how they prioritize in the face of rising revenue expectations.
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emerging marketing, social media, advertising agencies, internet marketing, marketing research
    
DNN Corp.
By: uberVU     Published Date: May 06, 2014
Real-time marketing allows companies to interact with potential customers the same way that they interact with each other through relevant, timely content. Savvy marketers are using social intelligence to drive marketing programs based on what their audience is interested in, when theyre interested in it. In our latest white paper, well explain how to: Find real-time marketing opportunities for long term success Structure and set up a real-time marketing team Implementing a monitoring strategy to drive social insights Create successful real-time content that resonates with your audience Download the white paper today to learn how you can add value to marketing interactions at every touch point.
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social media, advertising agencies, marketing research, social media marketing, lead generation & automation
    
uberVU
By: Ifbyphone     Published Date: Apr 30, 2014
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.
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emerging marketing, advertising agencies, crm & customer care, marketing research, e-commerce
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
Smartphone adoption around the world is exploding. Its changing the way businesses market and advertise. Its now critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. This white paper can help.
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emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Ifbyphone     Published Date: Apr 30, 2014
This white paper introduces you to voice-based marketing automation and explains its value to marketers and lead generation teams.
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emerging marketing, advertising agencies, crm & customer care, marketing research, traditional marketing
    
Ifbyphone
By: Box     Published Date: Apr 30, 2014
Find out how Wrigley Field is providing exceptional added value as Brixen Ivy creates a unique roof-top experience to host corporate events. Watch this short video to learn how Box helps to improve their corporate event experience and ensure all clients expectations are exceeded through collaboration on the cloud.
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emerging marketing, advertising agencies, marketing research, traditional marketing
    
Box
By: Box     Published Date: Apr 30, 2014
Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk. Learn how companies are becoming more agile and increasing collaboration.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Box
By: Jive Software     Published Date: Apr 23, 2014
Successful social business solutions must be more than just a mechanism for sharing information. They must integrate with evolving IT environments, protect user privacy and help companies meet their business objectives. Download the study by IDG Research Services to find out how enterprise social collaboration works in the real world.
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emerging marketing, social media, advertising agencies, marketing research
    
Jive Software
By: Jive Software     Published Date: Apr 23, 2014
Use of social media is not solely confined to conversations between consumers or customer / company relationships it also applies to internal business communications. The use of social media tools and processes to connect internal stakeholders (employees and company partners), for timely and effective information exchange, is referred to by Aberdeen as "enterprise social collaboration (ESC)." This report will discuss how use of ESC processes and tools helps companies improve their customer experience management program results. It will explain how Best-in-Class ESC users help their employees and partners establish a single view of their customers and engage these clients with consistent messages delivered by numerous stakeholders within the business.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Jive Software
By: Jive Software     Published Date: Apr 23, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
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emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Jive Software
By: Jive Software     Published Date: Apr 23, 2014
Social communities transform customer engagement and provide an innovative way for organizations to extend their reach and provide higher value support for their customers, partners, and employees. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.
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emerging marketing, social media, advertising agencies, crm & customer care, marketing research
    
Jive Software
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Neustar     Published Date: Apr 08, 2014
Domain Name System (DNS) plays a big role in consumers day-to-day Internet usage and is a critical factor when it comes to distributed denial-of-service (DDoS) attacks. Learn three ways your DNS can have an impact on DDoS attacks.
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website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
By: Neustar     Published Date: Apr 08, 2014
Learn how VMIX, a leading provider of carrier-class online video publishing and communication solutions, chose a more robust and flexible DNS solution to help them expand globally.
Tags : 
website development, advertising agencies, internet marketing, crm & customer care, marketing research
    
Neustar
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