Chief Marketer Network:

Subscribe To X





> White Paper Library > Marketing > Social Media
 

Social Media

Results 1 - 25 of 463Sort Results By: Published Date | Title | Company Name
By: destinationCRM.com     Published Date: Apr 15, 2015
It's no secret that the use smart phones is exploding. According to a recent report from the Pew Research Center, 34% Americans go online mostly using their phones, and not using some other device such as a desktop or laptop computer. The implication for location based marketing and ecommerce, customer service, and personalized, permission based marketing is enormous, but the rules of engagement are markedly different for mobile communications.
Tags : 
mobile data, customer engagement, crm, customer data, smartphones
    
destinationCRM.com
By: Lumesse     Published Date: Feb 13, 2015
This White Paper provides information on how Technological advance is powering a motivational disconnect between what Gen Y/Millenial employees can achieve when it comes to learning and development (L&D).
Tags : 
gen y, l&d, millenial employees, generation y, l&d in a digital landscape
    
Lumesse
By: Lumesse     Published Date: Feb 13, 2015
This White Paper provides information on how Technological advance is powering a motivational disconnect between what Gen Y/Millenial employees can achieve when it comes to learning and development (L&D).
Tags : 
gen y, l&d, millenial employees, generation y, l&d in a digital landscape
    
Lumesse
By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
Tags : 
use of technology in recruitment, new recruitment methods, mobile jobseekers, social media, customer experience/engagement
    
Lumesse
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are realthey just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: Identify and navigate digital complexity Explore your development options to get to market faster Learn how to choose and work with the right digital partners
Tags : 
digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, social media, mobile marketing, social media marketing
    
Adobe
By: ClearSlide, Inc     Published Date: Jan 30, 2015
The Modern Guide to Building Sales Pipeline is a new comprehensive guide for salespeople looking to generate more pipeline. The guide includes actionable tips and strategies from top sales experts for the newest ways to connect with prospectsonline, in-person, through social networks or at events. Youll also learn strategies for effective prospect research to ensure that you focus your time on the right opportunities.
Tags : 
sales pipeline, qualified leads, increasing productivity, increasing revenue, sales performance optimization
    
ClearSlide, Inc
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isnt the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : 
meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing
    
SocialChorus
By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
Tags : 
socialchorus, marketing, advocate marketing, employee advocacy, brand awareness
    
SocialChorus
By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in your workforce is swiftly becoming a social workforce whether youre ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Tags : 
employee advocacy, employee training, revenue growth, social workforce, emerging marketing
    
SocialChorus
By: iCIMS     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
Tags : 
recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS
By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : 
trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
Tags : 
socialchorus, employee advocacy, employee advocacy program, social media marketing, social media
    
SocialChorus
By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : 
socialchorus, advocate marketing, brand content creation, content creation, advocate content
    
SocialChorus
By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. Thats why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: The steps to launch an employee Advocate Marketing program Proven best practices to grow your program The recommended timeline and steps to ensure the program drives your goals
Tags : 
employee advocacy, employee advocates, employee advocate marketing, advocate marketing, emerging marketing
    
SocialChorus
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : 
quantcast, twitter, tweeting, social media, real time advertiser
    
Quantcast
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999a thousand years ago in Internet yearsa writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : 
social experience, acquia, vitual commerce experience, online shopping, emerging marketing
    
Acquia
By: Brandwatch     Published Date: Feb 25, 2015
This paper is an introductory overview of best practice for crisis and issues communications in a social media age.
Tags : 
social listening, crisis monitoring, social media solutions, reputation management, best practices
    
Brandwatch
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : 
oracle, trends, marketing message, structure, cloud
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : 
oracle, marketing, consumers, attention, message
    
Oracle
By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Tags : 
oracle, brand strategy, super bowl, social media strategy, engagement
    
Oracle Social Cloud
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phnomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstblich verndert hat. Erst krzlich hat Twitter eine Werbemglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts ber Zielgruppen-Targeting an die richtigen Nutzer ausliefern knnen. Diese neue Werbeform bekannt als tailored audiences oder mageschneiderte Zielgruppen ermglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, mageschneiderte Werbung ber Twitter auszuliefern.
Tags : 
tailored audiences, quantcast, real time-marketer, twitter, emerging marketing
    
Quantcast
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Paper Library      

Add White Papers

Get your company's white papers in the hands of targeted business professionals.