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Results 1 - 25 of 511Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more customer-activated.
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
By: Equinix     Published Date: May 18, 2015
This paper illustrates how organisations are becoming digital enterprises due to the technology implications of scale and volume.
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technology, digital economy, network, become a digital enterprise, mobile
    
Equinix
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brands audience using interactive storytelling techniques in this eBook.
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interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
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content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but theyre not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
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brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketersand what it will take to stay on top. Read on and find out where you stand.
Tags : 
social media, internet marketing, marketing research, mobile marketing, online video marketing
    
Adobe
By: Oracle     Published Date: May 05, 2015
This video illustrates how Oracle helps you use social comments to get ahead of service issues.
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social media, customer service, customer experience, customer loyalty, avoid customer service issues
    
Oracle
By: Oracle     Published Date: May 05, 2015
This video shows how to equip your agents to deliver great service with the least cost and effort and empower them to present personalized product and services recommendations in real time.
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contact center, profit center, deliver great service to customers, solve customer issues with efficiency, oracle solutions
    
Oracle
By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
pluris, case study, media, order conversion, optimization
    
Pluris
By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
social media
    
Pluris
By: Higher Logic     Published Date: May 05, 2015
Higher Logic created this Customer Engagement Blueprint to help you jump-start your customer community and set actionable goals.
Tags : 
customer community, customer engagement, marketing strategy, emerging marketing, social media
    
Higher Logic
By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isnt new. But customer demands and expectations are changing. Thats why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience
    
Adobe
By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores esto usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experincia de compra, combinando o melhor do mundo digital com as lojas fsicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experincias on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra atravs de exemplos prticos como os varejistas esto transformando hoje o panorama do varejo mundial atravs de 4 reas importantes: Publicidade, personalizao, praticidade e participao.
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lojas, de varejo, do futuro, quatro, reas principais
    
Adobe
By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
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be insight-driven, insights, sales, data, social media
    
Oracle
By: SmartFocus     Published Date: Apr 23, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
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social, customer service interactions, technology, meeting customer demands, customer satisfaction
    
Oracle
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
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social media, customers experience strategy, customer satisfaction, customer engagement, branding
    
Oracle
By: Oracle     Published Date: Apr 22, 2015
This infographic illustrates how to keep your sales team in front of their customers and selling by providing anytime, anywhere access to the critical information and tools they need.
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sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps
    
Oracle
By: Oracle     Published Date: Apr 22, 2015
This white paper provides information on how the marriage of social collaboration, CRM, and performance management presents new opportunities for great sales managers to scale their skills more effectively.
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future of sales performance management, crm, social, sales, get better sales results
    
Oracle
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Dont do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Offerpop     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn whats coming next. In this free report, well share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
Tags : 
mobile management, mobile users, mobile engagement, emerging marketing, social media
    
LogMeIn
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