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Social Media

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By: HootSuite     Published Date: Apr 15, 2014
Todays B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling
    
HootSuite
By: Sailthru     Published Date: Apr 14, 2014
Succeeding in a MultiChannel World with Contextual Experiences Organizations need to go further with their personalization efforts in 2014, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Download a complimentary copy of Advance to Next-Generation Personalization, a January 2014 Forrester Research, Inc., report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. SAMPLE REPORT INSIGHTS Firms are struggling to deliver relevance at scale 2014 will be a move from personalization to contextualization How to apply the right technologies to support contextualization efforts
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
Sailthru
By: Vocus     Published Date: Apr 09, 2014
Explore Facebooks newer features and some actionable best practices in this guide, and youll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook
    
Vocus
By: HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Download this White Paper to find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms in organizations.
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Before you jump on the buzzword bandwagon, let uberVU via HootSuite help you decide if real-time marketing is right for your business. In our latest white paper, well explain the different types of real-time marketing, show you how to utilize them within social media and provide examples of successful real-time marketing efforts.
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hootsuite, real time marketing, social media, social media advice, success stories
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Laden Sie dieses White Paper herunter und erfahren Sie, wie Social Media eine neue ra des Kunden- und Branchenverstndnisses in Technologieunternehmen einluten und wie Branchenfhrer die Herausforderungen bei der Integration von Social Media in ihre Organisation.
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Las empresas tecnolgicas se enorgullecen de adoptar antes que otras los portales ms innovadores del mercado digital. Las empresas lderes, como IBM, son conscientes de que cuando los diversos departamentos de una empresa utilizan las redes sociales para escuchar a su audiencia y a sus colegas, consiguen ms informacin sobre sus clientes, competidores, industria y comunidades. Descarga este informe tcnico para descubrir cmo las redes sociales estn creando una nueva era en cuanto a conocimiento del cliente y la industria por parte de las empresas tecnolgicas. Adems, los cargos directivos de la industria estn superando los retos que supone integrar las redes sociales en su organizacin.
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Alors qu'un nombre croissant d'entreprises adopte la puissance des mdias sociaux, les violations de la scurit sont galement en hausse. Piratage du Twitter de l'entreprise, salaris malhonntes qui usurpent le compte Facebook de l'entreprise, cadres suprieurs qui divulguent des informations confidentielles sur leurs rseaux personnels. Ces sortes de crises peuvent tre catastrophiques pour votre marque. Savez-vous comment les viter?
Tags : 
hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: HootSuite     Published Date: Apr 07, 2014
Limpact des mdias sociaux sur les entreprises est indniable. Les entreprises prospres ne se cantonnent plus simplement au marketing, mais ont dsormais recours aux mdias sociaux pour tablir des relations et les entretenir, dans lensemble de leurs services. Mais quelle plateforme sociale dentreprise sadapte le mieux vos besoins?
Tags : 
hootsuite, social relationship platforms, it leadership, social media, social media advice
    
HootSuite
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : 
spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user and make every experience truly exceptional.
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ibm, digital strategy, digital marketing, customer experience, customer engagement
    
IBM
By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement
    
IBM
By: PossibleNOW     Published Date: Apr 03, 2014
Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers wherever they are!
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email marketing, emerging marketing, social media, advertising agencies, internet marketing
    
PossibleNOW
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brands best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brands own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy
    
SocialChorus
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: Vocus     Published Date: Mar 19, 2014
Find out 2014s key trends, what they mean for you, and how to make them work with your brands strategy.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
By: Oracle Corporation     Published Date: Mar 13, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : 
emerging marketing, social media, advertising agencies, marketing research, traditional marketing
    
Oracle Corporation
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