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Social Media

Results 1 - 25 of 444Sort Results By: Published Date | Title | Company Name
By: destinationCRM.com     Published Date: Apr 15, 2015
It's no secret that the use smart phones is exploding. According to a recent report from the Pew Research Center, 34% Americans go online mostly using their phones, and not using some other device such as a desktop or laptop computer. The implication for location based marketing and ecommerce, customer service, and personalized, permission based marketing is enormous, but the rules of engagement are markedly different for mobile communications.
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mobile data, customer engagement, crm, customer data, smartphones
    
destinationCRM.com
By: Jive     Published Date: Mar 25, 2015
Like many roles in the C-Suite, the CIO role is changing. Its impact and control have been circumvented by cloud computing, the consumerization of IT, and employees unprecedented access to technology. The role of the CIO is at a critical juncture. In this exclusive Jive e-book, industry analyst Brian Vellmure takes a deep dive into the challenges and opportunities facing todays CIO.
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marketing, cio, cloud computing, technology, connectivity
    
Jive
By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
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mobile management, mobile users, mobile engagement, emerging marketing, social media
    
LogMeIn
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999a thousand years ago in Internet yearsa writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping, emerging marketing
    
Acquia
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue
    
Jive
By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
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customer service, collaboration, roi, innovation, revenue
    
Jive
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are realthey just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: Identify and navigate digital complexity Explore your development options to get to market faster Learn how to choose and work with the right digital partners
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digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
By: ClearSlide, Inc     Published Date: Jan 30, 2015
The Modern Guide to Building Sales Pipeline is a new comprehensive guide for salespeople looking to generate more pipeline. The guide includes actionable tips and strategies from top sales experts for the newest ways to connect with prospectsonline, in-person, through social networks or at events. Youll also learn strategies for effective prospect research to ensure that you focus your time on the right opportunities.
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sales pipeline, qualified leads, increasing productivity, increasing revenue, sales performance optimization
    
ClearSlide, Inc
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isnt the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics
    
Meltwater
By: iCIMS     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS
By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale
    
Oracle
By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale
    
Oracle
By: Skillsoft     Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information and contain damage caused by inevitable human error, before the story ends up in The New York Times.
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skillsoft, compliance, social media, online activity, security standards
    
Skillsoft
By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: What reputation monitoring actually means How to identify a crisis & assess the damage Real-world examples from Marriott, United Airlines and Walmart/Asda
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social media, social analytics, social media monitoring, crisis management, reputation management
    
Brandwatch
By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement
    
Oracle Social Cloud
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phnomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstblich verndert hat. Erst krzlich hat Twitter eine Werbemglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts ber Zielgruppen-Targeting an die richtigen Nutzer ausliefern knnen. Diese neue Werbeform bekannt als tailored audiences oder mageschneiderte Zielgruppen ermglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, mageschneiderte Werbung ber Twitter auszuliefern.
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tailored audiences, quantcast, real time-marketer, twitter, emerging marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Twitter est un phnomne mondial qui a littralement boulevers les interactions en ligne entre les marques et les consommateurs. Rcemment, Twitter a lanc une option publicitaire permettant aux marques de diffuser des Tweets et des comptes sponsoriss auprs des utilisateurs avec un ciblage daudience spcifique. Cette offre, appele tailored audience, permet aux annonceurs dutiliser leurs propres donnes afin daffiner leur ciblage et de diffuser davantage de publicits personnalises via la plateforme Twitter. Tlchargez notre guide pour en savoir plus!
Tags : 
twitter, tailored audience, quantcast, emerging marketing, social media
    
Quantcast
By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, youre bringing brand partners all-new ways to engage with audiences and gain valuable exposure. Youre also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Tags : 
spreadfast, sponsorship, inventory, revenue, social
    
Spredfast, Inc.
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media
    
Adobe
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