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Social Media

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By: SmartFocus     Published Date: Apr 23, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Dont do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
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mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatchs powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management
    
Brandwatch
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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social media, integrate, marketing channels, act-on, marketing strategy
    
Act-On
By: Offerpop     Published Date: Apr 06, 2015
With todays empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Offerpop     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn whats coming next. In this free report, well share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing
    
Offerpop
By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: Marketers are looking for new digital experience strategies and solutions Experience-driven commerce helps maximize conversions and revenue The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: 65% of companies use customer data to personalize the web experience Personalization drives a 14% average uplift in sales Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: Blend art and science to create emotional experiences Move from the model of the marketing funnel to customer lifecycle Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: Implement advanced segmentation strategies Make the most of marketing attribution Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: The seven most important trends youll face this year How retailers are dealing with the obstacles of cross-channel practices Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe
    
Adobe
By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. Youll learn about the oncoming mobile technology arms race and youll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: How mobile technologies will disrupt entire industries. And what you must do to prepare. Why mobile moments will shrink to micro-moments. And which strategies youll need to integrate. How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe
    
Adobe
By: Jive     Published Date: Mar 25, 2015
Like many roles in the C-Suite, the CIO role is changing. Its impact and control have been circumvented by cloud computing, the consumerization of IT, and employees unprecedented access to technology. The role of the CIO is at a critical juncture. In this exclusive Jive e-book, industry analyst Brian Vellmure takes a deep dive into the challenges and opportunities facing todays CIO.
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marketing, cio, cloud computing, technology, connectivity
    
Jive
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce
    
Oracle
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999a thousand years ago in Internet yearsa writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping, emerging marketing
    
Acquia
By: Oracle     Published Date: Feb 24, 2015
In order to appeal todays empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud
    
Oracle
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of todays distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message
    
Oracle
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phnomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstblich verndert hat. Erst krzlich hat Twitter eine Werbemglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts ber Zielgruppen-Targeting an die richtigen Nutzer ausliefern knnen. Diese neue Werbeform bekannt als tailored audiences oder mageschneiderte Zielgruppen ermglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, mageschneiderte Werbung ber Twitter auszuliefern.
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tailored audiences, quantcast, real time-marketer, twitter, emerging marketing
    
Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Twitter est un phnomne mondial qui a littralement boulevers les interactions en ligne entre les marques et les consommateurs. Rcemment, Twitter a lanc une option publicitaire permettant aux marques de diffuser des Tweets et des comptes sponsoriss auprs des utilisateurs avec un ciblage daudience spcifique. Cette offre, appele tailored audience, permet aux annonceurs dutiliser leurs propres donnes afin daffiner leur ciblage et de diffuser davantage de publicits personnalises via la plateforme Twitter. Tlchargez notre guide pour en savoir plus!
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twitter, tailored audience, quantcast, emerging marketing, social media
    
Quantcast
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are realthey just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: Identify and navigate digital complexity Explore your development options to get to market faster Learn how to choose and work with the right digital partners
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digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions
    
Mindtree
By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlows recent study, Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks that spans 1.6 million posts that generated 1.5 billion engagements.
Tags : 
social content publishing, social networks, social media content distribution, customer engagement, emerging marketing
    
SocialFlow
By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what youre posting.
Tags : 
social media, social media management, social performance, social best practices, social publishing
    
SocialFlow
By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable its been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll
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