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Social Media

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By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brands market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact
    
Crimson Hexagon
By: Sage     Published Date: Aug 19, 2014
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the companys reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
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sage, social media, human resources, recruit, risk
    
Sage
By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Todays mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing
    
Phunware
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: IBM     Published Date: Jul 07, 2014
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, social business, smarter workforce, social media, interact
    
IBM
By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
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ibm, case study, e-commerce, performance bike, interactive
    
IBM
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
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socialchorus, employee engagement, job applications, employee advocates, social media
    
SocialChorus
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Dont just put a sponsors logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audiences attention. Still need proof social is the way to go? Well give you 1,700 reasons. Thats the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually and struggle to recall any. Its not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life and this isnt an easy undertaking. With so much information being created, how do marketers rise above the noise? At its essence, content marketing is about creating and curating content that your current or potential customers find valuable, useful, and shareable. Instead of seeking a hard sell, its primary goal is to establish a relationship that builds trust, awareness, and brand affinity. Thats a lot to swallow so to help give some perspective on what 2014 has in store, we partnered with The CMO Club and surveyed over 200 CMOs from Fortune 500 companies around the country. They were asked questions about content marketing, their biggest priorities and challenges for the year, and the best ways to engage their audiences. Download hear to read what they said!
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spredfast, social, social content, social media, content marketing
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other owned assets, and earned media is defined by the social amplification and interaction you earn through active participation with your customers. How do you create the perfect owned media experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Heres what we discovered...
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spredfast, social, social brand, sponsorship, recognition
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition which drives important outcomes like brand recall, consideration, and ultimately sales requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition
    
Spredfast, Inc.
By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. Thats why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: The steps to launch an employee Advocate Marketing program Proven best practices to grow your program The recommended timeline and steps to ensure the program drives your goals
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employee advocacy, employee advocates, employee advocate marketing, advocate marketing, emerging marketing
    
SocialChorus
By: uberVU     Published Date: Jun 04, 2014
Professional vs. Personal: How to handle the divide when you work in social media Now that social media has allowed personal lives to become so easily intertwined with professional environments, employees that work in social media have an immense challenge to face. How will you represent the brand? How will you represent yourself? Well walk you through the three main choices of social brand personas and how to manage each of them. In these guides you will learn: How the three different social brand personas operate How to choose which one is right for you and your brand Checklists to help handle the divide between your personal brand and your professional role
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
By: uberVU     Published Date: Jun 04, 2014
Social media can be an incredibly important business tool. But if youre not analyzing the data behind social, youre missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics around your industry, company, products, competition and more. Not sure where to begin? The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics. Download this guide now to: Understand key social metrics Discover how to measure social conversations Learn how to successfully utilize social data to find and report on what matters most.
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social media, advertising agencies, marketing research, traditional marketing, social media marketing
    
uberVU
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