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By: Skillsoft     Published Date: Jul 23, 2014
This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information and contain damage caused by inevitable human error, before the story ends up in The New York Times.
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skillsoft, compliance, social media, online activity, security standards
    
Skillsoft
By: Acquia     Published Date: Jul 16, 2014
A Guide into turning your commerce site into a content machine
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delivering content, using sites to deliver content, closing the commerce - content gap, website development, emerging marketing
    
Acquia
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to select the right Web Content Management System and see how it can help streamline your enterprises content publishing.
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exsquared, web content marketing, management system, marketing, online purchasing
    
EX Squared Solutions
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy
    
EX Squared Solutions
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
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b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems
    
Oracle
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
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socialchorus, employee engagement, job applications, employee advocates, social media
    
SocialChorus
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesand each one is very different. Thats why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Lets start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Dont just put a sponsors logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audiences attention. Still need proof social is the way to go? Well give you 1,700 reasons. Thats the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually and struggle to recall any. Its not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life and this isnt an easy undertaking. With so much information being created, how do marketers rise above the noise?
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spredfast, social, social content, social media, content marketing
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other owned assets, and earned media is defined by the social amplification and interaction you earn through active participation with your customers. How do you create the perfect owned media experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Heres what we discovered...
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spredfast, social, social brand, sponsorship, recognition
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition which drives important outcomes like brand recall, consideration, and ultimately sales requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition
    
Spredfast, Inc.
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