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Social Media

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By: Silk Road Technology     Published Date: Jul 30, 2014
Five years ago, many HR representatives put their hands over their ears and pretended theyd never heard the words social media. However, social media which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlsteins Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
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silkroad, social media, legal risks, facebook, instagram
    
Silk Road Technology
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Todays mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing
    
Phunware
By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
By: Curalate     Published Date: Jul 17, 2014
Grab your guide and get sharing on Instagram!
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
By: Acquia     Published Date: Jul 16, 2014
A Guide into turning your commerce site into a content machine
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delivering content, using sites to deliver content, closing the commerce - content gap, website development, emerging marketing
    
Acquia
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to select the right Web Content Management System and see how it can help streamline your enterprises content publishing.
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exsquared, web content marketing, management system, marketing, online purchasing
    
EX Squared Solutions
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy
    
EX Squared Solutions
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
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b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems
    
Oracle
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But bewarehashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
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socialchorus, employee engagement, job applications, employee advocates, social media
    
SocialChorus
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
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spredfast, marketing, social strategy, media strategy, social network
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesand each one is very different. Thats why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Lets start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Dont just put a sponsors logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audiences attention. Still need proof social is the way to go? Well give you 1,700 reasons. Thats the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually and struggle to recall any. Its not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
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