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> White Paper Library > Silverpop > Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World
 

Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

Silverpop

For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.

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Published:  May 01, 2013
Length:  9
Type:  White Paper
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care